Analyze at least 2 elements from each quadrant of the table 8.1 as the micro and macro environment factors that affect the company’s overall marketing strategy.
Describe your segmentation approach
Be sure to discuss these elements of the approach
Provide rationale for this approach
Describe the target audiences or markets
Create a positioning statement
Part Two – The Marketing Plan

Sample Solution

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You will use a given data set to create and update a database in SPSS.Variables selected are ma

To prepare:

Use the original (not modified) data set selected for your SPP (on week 1), and open it in SPSS.
Perform the following operations on the data set:

Select a continuous variable from the data set and provide a full definition for each variable.
Convert your continuous variable to a categorical variable.
Provide a reason for how you converted the variable.
Provide descriptive statistics for the continuous variable.
Produce frequency tables for the new variable you made.
If any of the cells in your frequency table has less than 6 individuals in it, combine that level with other levels so there is no frequency less than 6.
Submit descriptive statistics for both the original and new variables.

Sample Solution

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