Media has a large effect on campaigns
Part 1: Overview
Media has a large effect on campaigns. For this assignment you will choose 2 political commercials from each of the Obama and Romney 2012 campaigns (4 total) and analyze each of them for the following:
• What do you see in the commercial? Describe images or text.
• What do you hear in the commercial? Describe voices, music, and background sound effects.
• What do you think the commercial producers want you to feel or think? What makes you say this?
• Do you think the ad is effective? Why or why not?
Please write in full sentences!
Some useful websites to find political commercials from the 2012 campaign include:
• The Living Room Candidate (Links to an external site.)
(Note: ads are not closed-captioned, but do include a transcript)
• President Obama’s YouTube Channel (Links to an external site.)
(Note: ads have auto-captioning)
• Mitt Romney’s YouTube Channel (Links to an external site.)
(Note: ads have auto-captioning)
If you need help organizing your thoughts, you are welcome to use this template, Ad Comparison Chart . You are not required to use this, however.
Part 2: Overview
In this assignment you will be asked to choose 2 of 9 major ‘swing states’ from the 2012 election and find recent statistical data on the following:
• Income
Median household income
Percentage below poverty level
(If possible, types of households & income)
• Education
Secondary & Post Secondary education
• Ethnicity/Race
Statewide Percentages of ethic groups
• Age & Gender (Voting population, by generation)
20-34
35-54
55-69
70+
You will use this data to help you complete your memo.
Swing States
For an overview of the different swing states, please check out this article, The 9 Swing States of 2012
(Links to an external site.)
.
• Colorado
• Florida
• Iowa
• Nevada
• New Hampshire
• North Carolina
• Ohio
• Virginia
• Wisconsin
Statistics
In writing it’s important to use statistics to support your arguments/conclusions about a subject. A helpful place to go for statistics about different states is the United States Census Bureau website. The American Fact Finder, Community Facts
(Links to an external site.)
will have a lot of current information listed by state.
Make certain to list where you have gotten your information. You can look at the example below for a Chicago Style citation of a webpage from the Census Bureau.
Sample citation:
U.S. Bureau of the Census. Poverty Areas. ONLINE. 1995. Census Bureau. Available: http://www.census.gov/ftp/pub/socdemo/www/povarea.htm [10 Dec. 1995].
Part 3: Overview
Your task is to do the following:
You have been hired as a campaign consultant for ‘Candidate Smith’ to help get ready for the 2016 Presidential election. In order to advise this candidate, you will need to create an analysis of the 2012 Presidential Election and what make Obama so successful. You will be comparing the Obama and Romney media campaigns, analyzing the demographics/political structure of 2 swing states and writing your final recommendations in the form of a 2-4 page single-spaced memo to the Smith Campaign based upon your research findings.
Directions
To craft your memo, refer back to the Greenberg-Page sections How and Why People’s Political Attitudes Differ (Chapter 5) and Who Votes (Chapter 10) as well as the following information from the projects you have completed this week:
• Analysis of campaign videos
• Analysis of the statistics of the 2 swing states you chose
• Summary of the information about Obama and Romney’s media campaign from your discussion this week
• Citations in Chicago format
You can use the Standard Memo Template from Purdue University to help format your memo. Check out the OWL Parts of a Memo page
(Links to an external site.)
for more information about structuring the information in your memo. OWL also has a sample memo to give you an idea of what your memo should look like.
If you are having difficulty with your writing assignment, please check out PCC’s 24/7 Online Tutoring Service. You will get feedback and suggestions on your paper that can help you turn in a quality academic product.
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Sales Promotion Strategy
 
need a one page essay topic for ” Sales Promotion Strategy”, before you get started, please make sure you read carefully about the project content I attached below, therefore, you can a idea what will be written and stay on the right truck. Thanks
Project content:
Current Product/ Services Situation:
In Sao Paulo, Brazil , for every 1,000 infants born, 24 of them will die(“Scale of Analysis Applied to Brazil”). Almost 1 out of every four babies born will succumb to the harsh living environment it’s brought into. These babies die from prematurity and low birth weight, including hypothermia. When born premature, they cannot regulate their own body heat. In parts of the world where modern medical equipment is not readily available, many babies will not have a chance. The Embrace warmer gives the baby a second chance. With 1% the cost of an incubator, the warmer offers cost advantages that are incomparable. The Embrace warmer will not only keep the baby close to the mother at all times, but it will also keep the baby warm for six hours.
The annual sales and net revenue of Embrace Innovations is $662,180. Embrace Innovations is a part of the Global Medical Technology industry which has a revenue of $336.2 billion (“Global medical technology industry: Revenue 2013”, 2015) Thus, the total market share of Embrace Innovations is .0002%. Although Embrace Innovations does not have a big piece of the medical technology pie, growth potential is tremendous. Based on the Embrace annual report, the number of infants the company reached in 2013 compared with 2014 grew by 174% (Villalobos).
This Embrace warmer is intended for use in hospitals, primarily in the Neonatal Intensive Care Units (NICUs). Since this product is reusable and rechargeable, the Embrace warmer can serve its purpose again and again. The ability of the warmer to keep its heat for the six hour period is due to phase-change material (PCM). The bag inside the Embrace warmer “contains a pouch of a wax-like phase-change material that keeps babies warm for up to six hours at regular body temperatures. Not only is this infant warmer intuitive to use, but it requires only thirty minutes of electricity to heat up the PCM pouch — using a portable electric heater that comes with the product” (Radjou, Prabhu, Ahuja, 2012). This temperature regulation lasts for the first 28 days of the premature baby’s life.
consumer situation
The Brazilian health care system consists of two sectors, public health care and private health care. The public sector of the healthcare system provides care to all Brazilians, however, it is severely lacking. Many Brazilians have turned to private health care because they find the public system to be poorly run with unhelpful treatment and staff. In recent years the lack of faith in the public healthcare system has caused the private sector to grow tremendously. “Brazil is the largest medical equipment market in South America… [and] is both a major medical equipment producer and importer,”(“Healthcare Resource Guide,” 2015.). However, there are not currently any large manufacturers of advanced medical products in Brazil, so acquiring many advanced treatment devices is difficult in either sector. For this reason, “local buyers view US and other foreign products… as having comparable quality and reliability,”(“Healthcare Resource Guide,” 2015.) This has allowed for foreign companies to infiltrate the Brazilian market more easily, including the United States, which alone currently holds approximately 30% of the medical import market in that country. US companies mainly carry out these transactions by pairing with local agents or distributors who handle sales to hospitals and clinics around the country.
A few cultural factors also provide great potential for the Embrace warmer in Brazil. First, the education of women has drastically improved in Brazil and in South America in ge
 
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