The company that will be analyzed is Axent Wear by Yuumei (Wenqing Yan) with the product line as the Cat
Eared Headphones.
Marketing Budget Plan:
-Describe how you plan to allocate your budget to each promotional activity. Provide a brief rationale.
-First, when developing a marketing budget plan, you want to start with the total budget available to spend on a
campaign. This budget figure works as a constraint to keep your plans in line with the available resources.
-Second, think about the promotion mix you have in mind. Will there be public relations or advertising? Digital
or traditional? Any sales promotion activities? And so forth. List the different methods and key tools you plan to
use, and then determine how much of your budget you plan to spend on each (please use a table or pie chart
to demonstrate how you will allocate the budget).
-Finally, please provide justification for your decisions in your budget plan.
Marketing Assessment Plan:
-Assess the performance metrics that can be used to evaluate the success of your marketing plan.
-Discuss/assess at least three metrics to measure marketing strategy.
-Recommend the appropriate metrics to use for your marketing plan.
Support your paper with scholarly/peer-reviewed resources published in the last 5 years.

Sample Solution

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