Question description
MKT 571 WEEK FIVE TEAM PROJECT
Media Options
oDue Mar 30, 6:00 PM
oNot Submitted
oPOINTS 8
Team Presentation
no new messages
Objectives:
51
52
53
Instructions
Assignment Files
Grading
Purpose of Assignment
The purpose of this assignment is to creatively illustratetraditional and new media options An understanding of the target audience andeffective communication for each is a desired outcome It provides the LearningTeam the opportunity to creatively illustrate traditional and new mediaoptions An understanding of the target audience and effective communicationfor each is a desired outcome
Assignment Steps
As a Learning Team choose a brand (different from the Week 3Learning Team Assignment) and a related brand strategy
Create a Microsoft® PowerPoint® presentation, Prezi, orVimeo video, etc which illustrates one traditional media option (print, TV,radio, billboard, etc) and one new (social media) media option for your brandand brand strategy The presentation should be a minimum of 7-10 slides or, ifPrezi or Vimeo video, an 8-minute minimum
Note: Prezi presentations cannot be uploaded to theclassroom Please provide your instructor with the link to the presentation onthe web Prezi will provide you with a URL link to the presentation
Discuss in a minimum 700 words the differences between thetraditional media option and the new media option in terms of audience, reach,channel and content A table of differences may be used to concisely illustratethe differences but you must include a discussion of insights/concerns/issuesbetween the media options
Note: Charts/graphs/tables in your Microsoft® Word write-updo not count towards the word count
Cite a minimum of three peer-reviewed references
Format your assignment consistent with APA guidelines
Click the Assignment Files tab to submit your assignment

 

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The post Question description MKT 571 WEEK FIVE TEAM PROJECT Media Options oDue Mar 30, 6:00 PM oNot Submitte first appeared on Nursing Essays Writers.

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A meta-analysis (Anderson & Bushman, 2001) reported that the average correlation between time spent playing video games ( X) and engaging in aggressive behavior ( Y) in a set of 21 well-controlled experimental studies was .19. This correlation was judged to be statistically significant. In your own words, what can you say about the nature of the relationship?

Response Guidelines

Provide a substantive contribution that advances the discussion in a meaningful way by identifying strengths of the posting, challenging assumptions, and asking clarifying questions. Your response is expected to reference the assigned readings, as well as other theoretical, empirical, or professional literature to support your views and writings. Reference your sources using standard APA guidelines. Review the Participation Guidelines section of the Discussion Participation Scoring Guide to gain an understanding of what is required in a substantive response.

Reference

Anderson, C. A., & Bushman, B. J. (2001). Effects of violent video games on aggressive behavior, aggressive cognition, aggressive affect, physiological arousal, and prosocial behavior: A meta-analytic review of the scientific literature. Psychological Science, 12(5), 353–359.

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