Assignment Essay

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China and India have demonstrated trends toward Western-style consumption over the last decade. Given the emphasis on the youth market in the U.S. over the last 60 years (since the baby boom), what can you suggest for marketers in these youth-oriented consumer economies (China and India)?

Guided Response:

  • Describe the products (goods and services) that interest these youth markets.
  • Compare and contrast the micro and macro-environmental forces that can influence the marketing strategies for these products (goods and services).
  • Analyze the marketing strategies of these two countries and compare them with Western-based consumption marketers (e.g., US).
  • Identify opportunities for U.S. companies might you foresee? Support your reasoning.

This assignment is designed to assess your critical thinking, problem solving, and communication skills.  Your paper will be graded for its clarity, relevance, coherence, logic, and depth.

Your paper must be two- to three- pages in length (not including a cover page and reference page) and be formatted in APA style. Your paper must demonstrate that you understand international influence and micro-environmental and macro-environmental influences on marketing strategy. You must use your textbook and at least two additional scholarly sources

 

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Introduction and Outline of Essay

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For this assignment, please submit an MLA-formatted document, which includes a working title, introduction with thesis statement in bold, and an outline of what each body paragraph will be about. You can use bullet points or numbering for your body paragraph topics (or topic sentences) if you’d like. If you have found any sources, you can also include the citations for those if you want to see if they are credible/current enough. Always underline any templates used. You should have at least 2-3 in your introduction.

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Hard Rock Cafe’s Global Strategy Hard Rock brings the concept of the “experience economy” to its…

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Hard Rock Cafe’s Global Strategy
Hard Rock brings the concept of the “experience economy” to its cafe operation. The strategy incorporates a unique “experience” into its operations. This innovation is somewhat akin to mass customization in manufacturing. At Hard Rock, the experience concept is to provide not only a custom meal from the menu but a dining event that includes a unique visual and sound experience not duplicated anywhere else in the world. This strategy is succeeding. Other theme restaurants have come and gone while Hard Rock continues to grow. As Professor C. Markides of the London Business School says, “The trick is not to play the game better than the competition, but to develop and play an altogether different game.” * At Hard Rock, the different game is the experience game. From the opening of its first cafe in London in 1971, during the British rock music explosion, Hard Rock has been serving food and rock music with equal enthusiasm. Hard Rock Cafe has 40 U.S. locations, about a dozen in Europe, and the remainder scattered throughout the world, from Bangkok and Beijing to Beirut. New construction, leases, and investment in remodeling are long term; so a global strategy means special consideration of political risk, currency risk, and social norms in a context of a brand fit. Although Hard Rock is one of the most recognized brands in the world, this does not mean its cafe is a natural everywhere. Special consideration must be given to the supply chain for the restaurant and its accompanying retail store. About 48% of a typical cafe’s sales are from merchandise. The Hard Rock Cafe business model is well defined, but because of various risk factors and differences in business practices and employment law, Hard Rock elects to franchise about half of its cafes. Social norms and preferences often suggest some tweaking of menus for local taste. For instance, Hard Rock focuses less on hamburgers and beef and more on fish and lobster in its British cafes. Because 70% of Hard Rock’s guests are tourists, recent years have found it expanding to “destination” cities. While this has been a winning strategy for decades, allowing the firm to grow from one London cafe to 145 facilities in 60 countries, it has made Hard Rock susceptible to economic fluctuations that hit the tourist business hardest. So Hard Rock is signing a long-term lease for a new location in Nottingham, England, to join recently opened cafes in Manchester and Birmingham—cities that are not standard tourist destinations. At the same time, menus are being upgraded. Hopefully, repeat business from locals in these cities will smooth demand and make Hard Rock less dependent on tourists.
Discussion Questions
1. Identify the strategy changes that have taken place at Hard Rock Cafe since its founding in 1971.
2. As Hard Rock Cafe has changed its strategy, how has its responses to some of the 10 decisions of OM changed?
3. Where does Hard Rock fit in the four international operations strategies outlined in Figure 2.9? Explain your answer.

 

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It is essay on a case study

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Write a 1,200-1,500 word analysis of “Case Study: Healing and Autonomy.” In light of the readings, be sure to address the following questions:

  1. Under the Christian narrative and Christian vision, what sorts of issues are most pressing in this case study?
  2. Should the physician allow Mike to continue making decisions that seem to him to be irrational and harmful to James?
  3. According to the Christian narrative and the discussion of the issues of treatment refusal, patient autonomy, and organ donation in the topic readings, how might one analyze this case?
  4. According to the topic readings and lecture, how ought the Christian think about sickness and health? What should Mike as a Christian do? How should he reason about trusting God and treating James?

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

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