Creative brief

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  1. WRITE A Creative Brief
    a. Select a product (you can pick a product that you have worked with on previous assignments) – select a
    brand name
    Your objective is to promote this new product in the marketplace, you need to make a memorable and lasting
    impression in the consumer’s minde big benefits of your product
    b. Select a target audience
    c. Describe the target audience, describe their activities and needs in terms of your product
    d. Create a logo and slogan for your product (if you have done this on a previous assignment, try to make
    some changes that you think will improve the emotional connection between target audience and brand
    e. Mandatories – you must mention the brand name, show the logo and the slogan as you promote the product

Sample Solution

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Antibiotics resistance

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1) In the recent years, which of the following issues had promising positive direction, according to experts?
A)Loss of biodiversity
B) Antibiotics resistance
C)Climate Refugees
D)Ozone layer hole

Sample Solution

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Ender’s Game/Human Rights

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Based on your research, identify and analyze a human rights issue in the book Ender’s Game and show how it relates to real-life issues and affects people within the United States and one other country

Sample Solution

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Film; The war you don’t see

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Write a critical essay with an ideological approach on John Pilger’s The War You Don’t See

Sample Solution

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