MARKETING AND STRATEGY

/in /by

1.
McDonalds Around the World
Dunkin Donuts Global Presence
KFC (Kentucky Fried Chicken)

2. Choose two countries in which the company does business and research target markets. Consider if there are culturally prescribed dietary restrictions (such as dairy products, red meat, shellfish, or pork).
Research traditional menu choices in the country (this may be accomplished by an internet search).
Provide rationale for at least three regional menu items per country.

3. The use of government-maintained websites adds to the credibility of the information presented.Since you are engaging in research, be sure to cite and reference your sources in APA format. Your paper should be written in the third person; this means words like I, we, and you are not appropriate.

4. A 4-page paper with APA citations (2- or 3-sentence introduction, 4-page body, 2- or 3-sentence conclusion)
The reference list page in APA format

BUSN318 WEEK8 ASSIGNMENT

/in /by

Learning Objectives:

Analyze a business plan denoting areas for improvement in Marketing, Operations, E-commerce and Digital Media.
Complete a project that closely mimics projects often performed by small business managers.
Prompt:

For your Final Assignment, review the business plan found in Chapter 16 Appendix of your textbook Small Business Management in the 21st Century

You have been hired as a business consultant for Frank’s All-American BarBeQue. Create a PowerPoint presentation with a minimum of 15 slides with recommendations for Frank’s on how they can improve their business. You must include a minimum of three specific recommendations: one related to Marketing, one related to Operations, and one related to e-commerce, digital media or social media. You may add other recommendations if you would like. Your design should be aesthetically pleasing, easy to read and should not include too much text/data on the slides themselves. Be sure to include additional information the “Notes” section of the slides to support your recommendations and elaborate on your suggestions. Your “Notes” should support your recommendations with references and citations from your textbooks and a minimum of five other library quality, academic sources. You may find other sources in your Lessons.

Your final slides should be a Reference page with all sources listed in APA format. All sources referenced in your “Notes” should include an in-text citation.

Instructions:

Develop a PowerPoint presentation with a minimum of 15 slides.
Your presentation should include a reference page on the final slide in APA format.
Utilize the “Speaker Notes” section to expand upon the bullet points in your slides OR record a video of your presentation and include the link with your submission.
Follow APA format for structure. An APA template is attached here. Support your presentation with a minimum of 3 credible, academic references beyond the course materials. Please note Wikipedia, Investopedia and similar general websites are not credible academic references.

Persuasive

/in /by

Persuasive Instructions

You are required to submit the FINAL copy of this assignment, but you may first submit an optional DRAFT. This will allow you to receive qualitative feedback that can inform your revision. You should always avoid focusing solely on the graders DRAFT feedback; use the feedback as a supplement to the course lessons and your own revision ideas. Always expect to revise beyond what the DRAFT grader specifically notes.

Topic and Structure:
 
Personal Letter  Construct a letter focused on persuading the reader to change his or her stance or opinion.Think about a personal opinion you hold in which someone close to you (friend, family member, etc.) disagrees. Appeal to your reader in an emotional manner using appropriate language and strategies such as motivation, inspiration, etc., to write a personal, passionate letter in an effort to get your reader to agree with your perspective. Kindly play off the readers emotions to draw him or her into your argument. Make sure your appeals are legitimate and straightforward so that you avoid using logical fallacies in your efforts.
Use letter format, provided at the end of these instructions, and begin with an introduction that explains your topic. Make a fluid transition into the thesis where you issue your opinion as well as three reasons that support your claim. Present and argue each of the three reasons in three separate body paragraphs. Finish with a conclusion that summarizes your appeals and makes one final effort to sway your reader.
 
Sample Thesis Statement: Therefore, Carol, my dear friend, please reconsider homeschooling your children because this approach can stunt a childs social development; it tends to be subpar to nationally recognized curriculum, ultimately becoming a hindrance to college acceptance; and lastly, the chosen teacher, whether that ends up being you or another qualified instructor, will not have the resources that public school teachers have available to continuously enhance and advance instruction.
 

ENTR311 WEEK7: FINAL BUSINESS PLAN

/in /by

It is now time to put your business plan together. Your plan should include the following (See attached for guidance):

Part 1:

Executive summary, company description
Part 2:

Industry analysis & trends, target market, competition, strategic position & risk assessment, marketing plan, & sales strategy
Part 3

Operations, technology plan, management, & organization
Part 4:

Development, milestones, exit plan, the financials
Part 5 (Appendix):

Any supporting documents in the appendix.
NOTE: The business plan will serve as your first attempt at completing this in-depth, well-researched business plan. You will re-visit various sections during your BA program and complete a final, polished business plan in your capstone course ENTR498.

Minimum 8 pages

Business Professional Format