Entrepreneurship and Marketing

Question 1: Entrepreneurs have been identified as having certain traits and characteristics. Discuss the extent
to which GoPro founder Nick Woodman exemplifies these traits and characteristics. Justify your response with
reference to academic sources (e.g. academic journal articles, textbooks, etc.).
Question 2: Peter Drucker, a leading scholar in the fields of entrepreneurship and marketing, is cited in your
unit material numerous times. When speaking of entrepreneurship, Drucker once stated: ‘Most of what you
hear about entrepreneurship is all wrong. It’s not magic; it’s not mysterious; and it has nothing to do with
genes. It’s a discipline and like any discipline it can be learnt’.
What evidence exists in the GoPro case study that supports and/or refutes this statement? Ensure your
argument(s) are developed through direct reference to concepts, tools and techniques evident in the unit
material.

Sample Solution

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“Rising cost of Healthcare”.

Why do you think it is important and how does it affect your field of study (Healthcare Administration)? Include a draft thesis statement for your essay so you can get some feedback from your peers and instructor.

As a healthcare administrator, formulate three personal and three professional goals that you believe will help you successfully complete your program and obtain the career to which you aspire.

Sample Solution

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Interpreting twentieth-century Europe e from the Great War (1914-18) to the collapse of the Soviet Union in 1991

Objective: The aim of this final assignment is for you to develop and explain your own overarching
interpretation of twentieth-century Europe from the Great War (1914-18) to the collapse of the Soviet
Union in 1991. Through your interpretation, you will communicate what you have taken away from
the second half of History 106.

Options: You must choose one of the follow four options as the basis for your interpretation of
twentieth-century Europe: (1) a single word; (2) a phrase; (3) a slogan/motto; or (4) an
illustration or other image, object, or artifact. Whichever option you choose, you must use it in
order to explain how and why it epitomizes your overarching interpretation of the twentieth century.

Scope: As you can see, there are many different pathways to developing and explaining your
overarching interpretation of twentieth-century Europe. The only requirement is that whichever
option you choose your word, phrase, slogan, drawing, image, etc. must be comprehensive
enough to cover all of Europe (east and west) for the entire era (1914 to 1991). You may not choose
a pathway that limits the geographic and/or temporal scope of your paper (e.g., analyzing the Soviet
Union only in the postwar era (1945-91); or concentrating only on Europe between the two world
wars (1919-39). In short, your interpretive idea needs to be big enough to epitomize twentieth century
Europe as a whole

Method: Your interpretation must be supported through an analysis of primary sources. For this
assignment, you are permitted to use any and all primary sources that have been assigned to you over
the last six weeks of the semester (between Weeks 8 and 13). I will add to these a collection of new
(previously unassigned) primary-source excerpts that you may also draw upon in order to develop
and explain your overarching interpretation of twentieth-century Europe. You will find these sources
on Canvas in a module dedicated to the final paper. Together, the combination of these familiar and
new sources will give you a wide array of sources to select from when writing your paper.

Compensation Management

Imagine you own or manage a company. Your company recently completed a strengths, weaknesses, opportunities, and threats (SWOT) analysis, and the board of directors is looking to revise the companys compensation program. Doing so will help keep the company competitive in attracting new talent. As part of the human resources department, you were asked to draft an essay describing how compensation programs are developed and how laws can affect compensation practices.
Your essay should be a minimum of two pages in length, using at least your textbook as a source. Be sure that your essay includes the following elements:
    In your introduction, create a fictitious name for your company, and include some basic background information such as where the company is located, when it was founded, and how many employees work at the company. Do not use an actual company for this essay.
    Describe issues that influence an individuals decision to apply for or accept a specific job at your company.
    Explain how compensation plans can influence the success of your organization.
    Explore how influences outside your organization can affect its compensation plan.
    Describe the provisions of the Civil Rights Act of 1964, the Bennett Amendment, and Executive Order 11246, and explain why these were implemented and how they affect your company.
Adhere to APA Style when constructing this assignment, including in-text citations and references for all sources that are used. Please note that no abstract is needed.
TEXTBOOK :  Strategic Compensation: A Human Resource Management Approach , 10th Edition
Author:     Joseph J. Martocchio