The Project Deutschland case study serves as the final exam for the Real Estate Portfolio Management
course. It is similar to the other case studies in that it is designed to require students to qualitatively and
quantitatively analyze a real estate problem or challenge, develop a strategic solution that embodies both
qualitative and quantitative objectives, and prepare a written recommendation advocating that solution. The
strategic solution must be quantifiable and economically justifiable and presented in memorandum format,
written intelligently, prepared in a professional manor, and be free of grammatical errors. The structure of the
memo must be as follows:
Recommendation(s)
Issues (e.g., project, analysis, market, etc.).
Detailed Analysis* (e.g., what was considered, how were assumptions set, etc.).
Risk/Mitigant
Conclusions
Disclosures/disclaimers (if applicable)
Note that the analysis portion is the “meat” of the case. This MUST include a quantifiable justification for the
recommendation(s) as well as defend the assumptions made. It also must include multiple scenarios and
“what-ifs” as sensitivities. It is not enough to submit a recommendation based on the return expected alone;
risk must be quantified, analyzed, and used within the context of recommendation support.
Your Tasks
Describe the situation and Veritas’ challenges and opportunities; what are Veritas’ objectives? What, in your
opinion, should they be?
What are Veritas’ strategic and execution objectives? What operational considerations should be important to
Veritas?
Who or what are the various stakeholders in this situation and how are they important or unimportant to
Veritas?
If you believe that other parties or stakeholders are important to Veritas (i.e., is Tiberius important?), how
should Veritas structure a venture or compensation scheme with these parties? Why? What interests should
Veritas acquire and how much should Veritas pay? Why? (Hints: Use the information provided to develop a
DCF analysis. Also, think about the importance of gaining and maintaining control in this.
How much leverage should Veritas utilize? Why?
Based on your modeling of this opportunity, what are Veritas’ expected returns? Use sensitivity analysis to
demonstrate various risks that should be acknowledged by Veritas. What you’re your analysis suggest?

Sample Solution

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Evaluate and revise ethical issues in visual media communication to improve awareness of social perceptions.
Scenario
You are the campaign manager for a well known environmental outreach organization. The current campaign is
to bring awareness to the organization’s Ohio River Clean-Up Project. As the manager, one of your tasks is to
review all content and visuals used by the campaign. You actively evaluate and revise any ethical issues that
may be detrimental to the project, your organization, or society in general.
As you meet with one of the campaign designers, you identify several ethical problems with the new poster he
has created. His poster includes the following elements:
The poster image shows a group of poor, urban, African-American children playing alongside the Ohio River.
The poster text states: “Let’s help them clean up.”
The poster has several overlaid images in the corner of a few celebrities, which gives the impression of
celebrity endorsement.
There are no sources acknowledged anywhere on the poster.
The poster has been digitally altered to make the African-American children appear thinner, darker, and dirtier.
Since you are flying out to a campaign meeting in one hour, you ask this campaign designer to hold this poster
and wait for your video review.

Sample Solution

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