*** You will reply to 2 classmates’ threads. At least 1 paragraph in length. They must be on the same page but LABLED WHO’s is WHOSE. The first paragraph should be labeled (Jennifer Ramos) and the other one should be labeled (Gina Valentine)****** In response compare and contrast your point of view on the uniqueness of sport marketing and the hierarchy of effects.
Jennifer Ramos One major example that demonstrates the uniqueness of sport marketing is the fans. They are extremely loyal to their team and will showcase that to everyone by wearing jerseys (redcardglobal.com, 2018). Soccer teams for example have supporter groups that show their loyalty to the club by attending every home game and sometimes away games. You won’t find that kind of loyalty to a team/sport for other brands/companies. Fans give the teams the opportunities to create many more events or pop-up events that they know will bring a crowd to the location. These events will help the marketing team understand the relationship between the fans and the team and continue it throughout the years.
Overall, it all comes down to the ever-lasting relationships created between the fans and team. Whether it is through events or through social media, sports marketing will always be more engaging to its consumers than any other industry and it is something that teams will always take advantage of.
After reflecting on the materials on pages 69-70, I would say I am the Learn, Feel, Do type of person in terms of consumption of sport products and services. With pretty much anything I buy, I make sure to do plenty of research in order to make the best decision. In some cases, I may think a product sounds better from the reviews. When I played volleyball, I always researched and educated myself on the equipment that would help me perform better such as the proper shoes. I did my research and after a few trials of different shoes, I found the best one for me. In the case of learning more of a sport, when I was hired for the MLS team, I went to plenty of games to fully understand and immerse myself into the sport and the culture surrounding it. I kept going to games because I was so interested in it and wanted to learn as much as possible. It helped in the long run when talking to potential customers about buying tickets to a game.
*** You will reply to 2 classmates’ threads. At least 1 paragraph in length. They must be on the same page but LABLED WHO’s is WHOSE. The first paragraph should be labeled (Jennifer Ramos) and the other one should be labeled (Gina Valentine)****** In response compare and contrast your point of view on the uniqueness of sport marketing and the hierarchy of effects.
Gina Valentine
One example that demonstrates the uniqueness of sport marketing is augmented reality (AR). AR is a technology that visually blends the physical and the digital. It’s a combination of real and virtual (computer-generated) worlds (Goebert, 2020). AR can be used in three classifications of marketing: advertising/promotion, product management, and customer service. Advertising and promotions are the most utilized types of AR activations for marketers in the sport industry. Through the use of AR technology, it can bring attention to a product or organization. One example of this is the College Football Playoff (CFP) and Nike teamed up in 2020 to create an AR scavenger hunt through the official CFP app. It challenged fans to find four murals located throughout the national championship host city of New Orleans. When the murals were scanned with the official app, they came to life with virtual hype videos for the team represented on the mural. After finding and interacting with all four murals, fans unlocked the opportunity to buy 1 of 100 limited edition exclusive team-branded Nike Air Force 1 shoes. The use of AR for sport promotion and advertising is a great example of how AR can provide exclusive content and even provide opportunities for e-commerce interactions (Goebert, 2020). Since the COVID-19 pandemic, I have been doing my shopping strictly online except for my groceries. So, the way I purchase my sporting products now is that I may feel drawn-in to a particular item, which then spurs me to learn about the product through its description or other customers, then I click on the button that tells me to buy now.
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My paper
Montana Fuller Sport offers a societal experience, unlike all the others, and it is through the connection that there is a creation of the brand’s unmatched opportunity. It is applicable in sports promotion or brand promotion through sports. In general, it is about getting individuals together for them to experience unforgettable moments (Alayode, 2017). Therefore, sports marketing divides the market, focusing on the teams and events promotion, and other products. It’s a service that the component promoted can be a brand name or a physical product. This paper will discuss the sports marketing uniqueness. There are various reasons why sports marketing is unique. The first one is that most individuals tend to be loyal to their football clubs; hence, they tend to use them to advertise the products. It is different when it comes to brands that are not associated with sports because their loyalty keeps changing from one brand to another. The second one is that sports events are never planned. Thus, sports marketers must always be active and alert during events because unexpected moments are likely to occur anytime (Alayode, 2017). Some brands like Snickers and Oreo made good use of the incredible moments to create their advertisements. The absolute uniqueness is that it entails having good relations with the fans or customers. When the brand has social media platforms that help in their interaction with the fans, they can understand better through this. That is why most sports clubs possess social media platforms where they interact with their fans by sharing Q&A sessions and funny gifs. In all the three ways, I use to do, feel, and learn to consume the services and products because they offer adequate information. In conclusion, the main factor that is making sports marketing unique is its fans. It only exists in their industry, making their marketing unique and advantageous because people consider it numerous times. References
Alamode, A. M. UNDERSTANDING THE CONCEPT AND UNIQUENESS OF SPORT MARKETING. (2017)
https://www.researchgate.net/profile/Alayode_Ajibua/publication/290955395_UNDERSTANDING_THE_CONCEPT_AND_UNIQUENESS_OF_SPORT_MARKETING/links/569cd43308ae2e9667eae030.pdf

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