How to Write a Proposal and Social Media documents

To Complete This Assignment You Will Need:

  1. Red, Orange, Yellow, and Green Level Strategies Tutorials and Focus on Professionalism Lesson 3 Tutorial on rules for numerals and spelled-out numbers.
  2. How to Write a Proposal and Social Media documents (located in Week 4 module)
  3. Writing Assignment 3 video
  4. Writing Assignment 3 rubric
  5. Textbook to review content and format for proposals (Module 21) and information on polishing your writing (Modules 14, 15, and 16).

Scenario: It has been 10 years since you were first hired on as a special projects manager for the Big City Chocolate Company. In that time, BCCC has achieved great success, thanks in no small part to your successful signature product line the College Collection, which now includes licensed chocolates for all of the major area schools, along with several out-of-state schools.
Credit for much of BCCC’s recent success also belongs to Amy Jenkins, the enthusiastic young designer who first pitched the idea of a social media plan to help promote the College Collection. Her creativity and dedication have helped her earn a position as BCCC’s Director of Social Media. In this position, Amy is responsible for establishing and maintaining BCCC’s presence on social media sites, such as Facebook, Twitter, and Instagram. Amy has recently earned a BA in Marketing, she stays current in her field, and is an active member of the Association for Business Communication.
Amy also works with you on customer service issues involving the four stores that fall under your supervision as Retail Manager. For example, Amy passed along to you a recent review on Yelp.com which said: “Pet peeve: When you ask for a Coke or a cup of coffee ‘for here,’ they still serve it in a Styrofoam cup. You have to specifically request a mug or glass.” With that information, you were able to implement a procedure to prompt servers to ask if dine-in customers would prefer a mug or a to-go cup. When Amy replied to the customer’s review with an apology and details about the new procedure, the customer changed her review on Yelp from four stars to a full five stars.
Sarina and Steve Andersen now have a more aggressive agenda than when it comes to expanding the business. They have made it a priority for all BCCC employees to be actively seeking opportunities to attract new clients. When you recently came across the following Request for Proposals (RFP), your interest was piqued:


RFP: Small Business in the Digital Age
The Big City Association of Small Business Owners is accepting proposals for presentations for its upcoming conference, Small Business in the Digital Age. Our members are busy entrepreneurs, trying to manage and grow their businesses with limited resources. Ideal presentations will give attendees an overview of how technology is changing a particular aspect of small business and, most importantly, give them low-cost tips and practices they can incorporate right away.
Please submit a letter of interest that includes a brief overview of your credentials, a summary of your proposed presentation, and explanation of how your presentation will benefit those who run growing small businesses.
Speakers are able to attend the conference free of charge. Your bio and company contact information will be featured prominently in the program. Additionally, speakers will be given a digital list of the names and addresses of attendees.


You see an opportunity here: conferences are a great way to learn more about your craft, establish contacts within the local business community, and meet potential new clients. Especially enticing is the list of contact information for attendees, which you will be able to use to contact potential new clients for BCCC.
There is only one problem: you are sure that the Association will be inundated with proposals about how to market your small business using social media. However, you believe you can craft a unique presentation based on the experience and expertise both you and Amy have acquired in your years of helping lead BCCC to its current success.
You and Amy decide to craft a presentation that combines your expertise in writing, marketing, and customer service, showing the audience how those factors are interrelated when it comes to using social media effectively. The two of you will team up to present at the conference if your proposal is accepted.
Amy wisely suggests that you identify your strengths and competitive advantages in this situation. You come up with the following:
• We work for a small business with the same challenges and goals as the audience.
• We have experience crafting and executing social media strategies for our business.
• We have a unique presentation because it incorporates three crucial areas of expertise related to using social media.
Assignment: As stated in Textbook Module 21, proposals should include what you’re going to accomplish, how you’ll do so, and evidence that you will succeed. Write a 1-2 page proposal letter (what the RFP calls a “letter of interest”) in response to the RFP from the Big City Association of Small Business Owners. Be sure to include an informative subject line and all information called for in the RFP (a brief overview of your credentials, a summary of your proposed presentation, and explanation of how your presentation will benefit those who run growing small businesses).
Open with goodwill and use the direct organization. Align objectives and account for differences. Identify and emphasize competitive advantages and meaningful strengths. (In this case, how will your knowledge and experience and Amy’s knowledge and experience benefit attendees?)
Follow the letter format on page 131, Figure 9.4 for the letter. If the letter is over 1 page, follow the format in Figure 9.5 on page 134 for the second page (name of reader or organization at the left margin, page number centered, and date at right margin). The address of the Big City Association of Small Business Owners is 144 Tamiami Trail, Big City, FL 33912. Big City Chocolate Company’s address is 516 Airport Way, Big City, FL 33913.
Your proposal letter will be graded on correct use of language and overall professionalism as well as the Red, Orange, Yellow, and Green Strategies listed below (a more detailed rubric for Writing Assignment 3 can be found in the Week 4 Module).
Red Level Strategies
• Establish purpose and audience
• Use simple, concrete, direct language — align language and purpose
• Use the direct organization
• Ensure completeness and accuracy
• Write informative and purposeful subject lines
Orange Level Strategies
• Use goodwill-building techniques
• Emphasize reader benefits
• Write with a positive emphasis
• Write with a reader-based emphasis
Yellow Level Strategies
• Refine information to make it more useful
• Design information using SSPD
• Use lists
• Write with parallel structure
• Craft informative headings


Green Level Strategies

• Establish a clear objective
• Align objectives and account for differences
• Identify and emphasize competitive advantages and meaningful strengths
• Create concrete images
• Motivate action
Resources for assistance:
• Instructor
• FGCU Writing Lab virtual appointment/s: https://www.fgcu.edu/academics/caa/writinglab/

Sample Solution

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“Proposal Evaluation”

You are evaluating competitive proposals using three evaluation factors. List the factors and explain the evaluation process for each of the three factors.

The requirements below must be met for your paper to be accepted and graded:

Write between 800 – 1, 000 words using Microsoft Word.
Use font size 12 and 1” margins.
Include cover page and reference page.
At least 80% of your paper must be original content/writing.
No more than 20% of your content/information may come from references.
Use at least three references from outside the course material, one reference must be from EBSCOhost. Text book, lectures, and other materials in the course may be used, but are not counted toward the three reference requirement.
Cite all reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) in the paper and list on a reference page in APA style.
References must come from sources such as, scholarly journals found in EBSCOhost, CNN, online newspapers such as, The Wall Street Journal, government websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, etc. are

Sample Solution

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Bayesian Statistics vs. NHST

To better understand the similarity and dissimilarity between Bayesian statistics and Null Hypothesis
Significance Testing (NHST), read an excerpt from Jebb and Woo’s (2014) article, “Bayesian Statistics in a
Nutshell.”
Second, to further understand the similarity and dissimilarity between Bayesian statistics and NHST and the
previous conflicts between supporters of each approach, read selected slides from Rice’s (2018) lecture,
“Bayesian Statistics: A Very Brief Introduction.”
Then answer the following questions
Do you find Bayes statistics hard to understand? If so, why?
Do you find Bayes statistics easy to interpret? If so, why?
Have you used Bayes statistics before? If so, when?
How do you think you’ll use Bayes statistics in the future?
Finally, convert the following Null and Alternative Hypotheses into Bayesian hypotheses and probabilities (you
can refer to the NHST and Bayesian Statistics Hypotheses document)
Non-Directional
H0: Blood pressure of active people is equal to the blood pressure of inactive people (BP-active = BP-inactive)
HA: BP-active ≠ BP-inactive
H0: average hours of sleep for people with depression = average hours of sleep for people without depression
HA: average hours of sleep for people with depression ≠ average hours of sleep for people without depression
H0: mean lifespan of smokers = mean lifespan of nonsmokers
HA: mean lifespan of smokers ≠ mean lifespan of nonsmokers
H0: IQ scores of people from families with net income of $50,000 = IQ scores of people from families with net
income of $25,000
HA: IQ scores of people from families with net income of $50,000 ≠ IQ scores of people from families with net
income of $25,000
H0: group participation of introverts = group participation of extroverts
HA: group participation of introverts ≠ group participation of extroverts
Directional
H0: fertilized plants grow slower than unfertilized plants
HA: fertilized plants grow faster than unfertilized plant
H0: GPA-tutoring ≤ GPA-not tutoring
HA: GPA-tutoring > GPA-not tutoring
H0: Insecurity of people who spend 2+ hours a day on social media ≤ insecurity of people who spend less than
2 hours a day on social media
HA: Insecurity of people who spend 2+ hours a day on social media > insecurity of people who spend less than
2 hours a day on social media
H0: memory of children ≤ memory of elderly
HA: memory of children > memory of elderly
H0: wealth of those who ranked high in Maslow’s hierarchy of needs ≤ wealth of those who ranked low in
Maslow’s hierarchy of needs
HA: wealth of those who ranked high in Maslow’s hierarchy of needs > wealth of those who ranked low in
Maslow’s hierarchy of needs

Sample Solution

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How to use Equation Editor in Microsoft Office

Based on what you learned from the problem you solved with your group, you will submit a written report
describing your solution to a similar problem, posted as an Announcement on the first day of this module. (Note
link will not work until Announcement is posted).
The report is due on the last day of the module (Sunday at 11:59pm).
You may review textbook examples and use ideas from the discussion board, but you are expected to write
your solution using your own words to explain your reasoning. Please review M1A0: Academic Integrity
Agreement and remember that you may not consult any other outside sources.
The report should be no more than 3 pages.
Keep the following in mind to maximize credit for your write-up:
Review the rubric your instructor will use to score your work. (See Evaluation Criteria below).
Answer all parts of the problem.
Write your solution in your own words. Show your justification for every step in your solution, using clear,
mathematically accurate language. You can use phrases to explain your reasoning from step to step, but
clearly state your final conclusions using complete English sentences (for example, “Jill needs to add 43
gallons of water to her pool”).
Label all numbers with the units they represent (e.g., 0.3048 ft/meter).
Type your write-up in MS Word and try to use the Equation Editor so that your equations are clear.
The video How to use Equation Editor in Microsoft Office (Links to an external site.) is a good tutorial. For this
course, it is sufficient to watch segments 0:00-5:00 and 9:50-12:00. To cancel units, you can use the MS Word
strikethrough feature (circled in blue below). Select what you want to cross out, and then click the
strikethrough.
image of MS Word strikethrough feature circled in blue
Example:
28 yards times (0.9144 meters / 1 yard) = 25.6 meters. Both instances of the unit “yards” is crossed out to
indicate cancellation.
This level of typesetting is also acceptable:
(28 yards) x 0.9144 meters/ 1 yards = 25.6 meters
Compose your work in a .doc or .docx file type using a word processor (such as Microsoft Word, etc.) and save
it frequently to your computer. For those assignments that are not written essays and require uploading images
or PowerPoint slides, please follow uploading guidelines provided by your instructor.
Check your work and correct any spelling or grammatical errors. When you are ready to submit your work, click
“Upload Submission.” Enter the submission title and then click on “Select a file to upload.” Browse your
computer, and select your file. Click “Open” and verify the correct file name has appeared next to Submission
File. Click on “Continue.” Confirm submission is correct and then click on “Accept Submission & Save.”
Turnitin®
This course has Turnitin® fully integrated into the course dropbox. This means that you should only submit
your assignments to the dropbox below. Once submitted, your assignment will be evaluated by
Turnitin®automatically. You will be able to view an Originality Report within minutes of your submission that will
show how much of your work has been identified as similar to other sources such as websites, textbooks, or
other student papers.
In this course, you may only submit your assignment ONCE. This is a problem solution which is expected to be
original, independent work, as you acknowledged in the M1A0: Academic Integrity Agreement activity, and thus
there is no reason to re-submit to lower your Turnitin similarity score.
Contact your instructor for permission to submit more than once under special circumstances. Regardless of
circumstances, we reserve the right to review your original submission. All submissions are subject to
Excelsior’s Academic Integrity Policy). (Links to an external site.)

Sample Solution

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