Future of automotive retail

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In a 2015 document published on the Internet, EY (Ernst & Young) highlighted the “Future of automotive retail,” noting it’s “Shifting from transactional to customer-centric” Some of the observations were that:
“Automotive retail will shift from a product-driven to a customer-centric approach to drive customer loyalty and to adapt to changing customer behavior and expectations.”
The rise of new mobility concepts and shifting mobility preferences of private and commercial customers (e.g., private and business-car sharing, electric vehicles and an increasing role of used cars and fleet) are causing automakers and automotive retailers to rethink their current business model.”
“Customers are able to quickly interact and easily access information across media and devices — anytime, anywhere. This needs to reflect in the customer experience and marketing strategies.”
Questions: What should car companies and auto dealerships do to attract – and sell to — Millennial and Gen Z customers?

Sample Solution

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Marketing through Facebook

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WIRED Magazine article, dated 1/12/20, had the headline: “All the Ways Facebook Tracks You – and How to Limit It.” (As you may know, Facebook also owns Instagram and WhatsApp.)

Among many other things, the article noted:
“If you want to use Facebook, you give it permission to log your activity on the site: where you check into, the groups you join, who you interact with. This data is primarily used to serve up advertising that’s more relevant to you, which in turn makes more money for Facebook.”

Questions: Which industries (e.g., banking, auto, etc.) do you think might be interested in the
marketing-related information that Facebook has about Millennials and Gen Z – and why?

Sample Solution

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Southwest Airlines

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Southwest Airlines, was co-founded by Herb Kelleher, who commented that “the business of business is people.” With that thought in mind, please consider “The Southwest Promise”: https://www.youtube.com/watch?v=O0Qd8Fw4f3g
Questions: What message does this video convey to current and/or potential customers and employees? Also, what do you think of the recent announcement that Southwest, which has maintained its Chicago hub at Midway Airport for many years, also will be flying out of O’Hare in 2021?

Sample Solution

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US Drug Policy in Latin America

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Introduction should be a couple pages long, paragraphs cant be over 3/4 of the page
5-6 pages describing the case and its history
6-8 pages of analysis that uses various theoretical versions of the outcome, in this case realism (use of power by the US, states as main actor, security), interdependence theory focusing on the drug market, domestic politics to explain how latin american countries with weak state capacity/weak governments have more issues with drug trade and how profits from the drug trade were used to support groups that challenged the state. for domestic politics also talk about if drug cartels are militarized. As part of Gilpin and Keohane international regime analysis (Will attach below) talk about neoliberalism and for another part of keohane talk about how there is agencies in the UN that are the international regime for the control of narcotic drugs as he claims that there should be some type of regime to deal with the problem.
Summary and conclusion should be a few pages

Sample Solution

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