Final Project/Presentation

You may collaborate in groups of at most 3 students in the preparation of a final project. It is a paper of a maximum of 10 pages or an in-class presentation of 5-10 minutes per student. You can consider any international trade topic of your interest. You can send me a proposal if you want. Here you have a list of topics that you may want to consider. You should take this as an opportunity to be creative. It is your project and I would like to help you deepen your knowledge on a particular topic of your interest:

The effect of the diffusion of Artificial Intelligence/Automatization in the US labor market.
Recent evolution of TFP growth in the US. Its main determinants and possible future evolution.
Inequality and its determinants.
Countercyclical policies in the Great Recession or the current Covid-19 shock.
Expected evolution of the economy after the covid shock.
Debt sustainability.
Quantitative easing monetary policies.
Quantitative easing monetary policies for developing economies.
The future of money and monetary policies.
Velocity of money after the Financial Crisis and the covid shock.
Your own topic (let me know your plans in advance).

Length: 5pp.

Due Date Paper: Friday December 4th,

Due date Presentation: November 23rd.

Teams: Maximum of 3 students.

Note: There are two (2) parts to this journal entry.

Part A: Executive Summary

You will create a fictional start-up company that serves the U.S. market with a product or service.

Write one to two (1-2) paragraphs in which you:

1. Provide a detailed description of your company. The description should include, at a minimum, the company’s name, its history, founders, business purpose, and mission.
2. Describe, in detail, the product or service the company produces or services. Include trademark, color, shape, packaging, labeling, and any characteristics that you deem relevant.

Part B: Targeting Customers

You will now consider who your customers are and identify your market segment.

It is vital that you clearly identify your target customers within your marketing plan. Knowing your target customers will help you to:

• pinpoint where you should spend your advertising budget
• determine the type of campaign you intend to run, and
• ensure that your marketing message speaks the customer’s language (based on their needs and wants, demographic, location, ethnicity, etc.).

Write one to two (1-2) paragraphs in which you:

1. Analyze the business customers / clients that you wish to target. Your analysis should include, but not be limited to, their:
   1. demographic profile (e.g., age, gender, ethnicity, etc.)
   2. psychographic profile (e.g., interests, routine, habits, etc.)
   3. profession (e.g., income, occupation, education)
   4. geographic location (e.g., country, region, city, rural, urban, climate)
   5. precise wants and needs as they relate to the products and / or services you offer.
2. Use at least two (2) quality references. Note: Wikipedia and other Websites do not qualify as academic resources.

Note: Upon completion of the journal, fill out the “Company Overview” section in the Marketing Plan Template, located in Week 4. Next, insert the information from the completed Journal 1 entry into “Section 1: Executive Summary” and “Section 2: Targeting Customers” within the provided Marketing Plan Template.

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