Pull together all of what you’ve learned so far in order to think through how a company/organization/politician/person (animal? mascot?) did or did not effectively use social media strategically. This would mean that the company/organization you choose as a “case study” did or did not:

Ground their social media campaign in relevant organizational goals
Target a specific, and relevant audience
Plan their social media campaign to leverage the features of each social media platform (and use only the platforms they should)
Write copy/create content appropriate for their platforms
Show an understanding of what makes content “go viral”
Get an effective return on their investment
Because they understood and were responding to the social/cultural/political situation at the time.

Sample Solution

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Over30workerstrappedafter-WeikJuan-20100806.mp3

Resource: “Over 30 Workers Trapped After Chilean Copper Mine Collapse” article.

Research additional articles and information about the Chilean mine collapse.

Write a 700- to 1,050-word paper using this and other articles as a resource. Because communications must be designed with the audience in mind, address the following questions within your paper:

• • What would be the potential needs of the trapped miners’ families in receiving a message about this incident?
  • What would be the potential needs of the rest of the company’s employees when receiving a message about their trapped coworkers?
  • What actions must you take before and after the message is delivered to ensure that it was received as intended?

Within the paper, include two communication drafts as if they are from the President of the mining company announcing the accident, using what you have learned about audience and effective messages. One communication draft should be directed to the families of the trapped miners and the other should be an internal update to the company’s employees. For both, identify the most appropriate channel—face-to-face, e-mail, video, memo, and so on.

The two communication drafts can be included in the middle or end of the paper and are included in the 700- to 1,050-word requirement.

Format your paper consistent with APA guidelines.  Click the Assignment Files tab to submit your assignment.

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