Research Paper 1: Prepare a 4-page research paper based on one of the two topics released to you under Assignments

Overview: The research paper is to be approximately four pages long each (double spaced) not including the citations.

Your research paper should include specific examples and should involve major figures and stylistic movements as well as diversity and historical issues related to jazz. You must consult at least three outside sources for this research paper. You must use appropriate citations and itemize all outside souces using footnotes and a bibliography. Your textbook is not an outside source, but may be consulted as well. The paper will be graded on content, quality of research, organization and structure, spelling, grammar, vocabulary and writing style.

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Marketing plays an essential role in managing and growing a firm. To gain an in-depth perspective on marketing as it relates to entrepreneurship, complete the following instructions: 
Write a 1,050 to 1,250 word paper addressing marketing and branding a heath care related product or service. Select an existing health care related product or service and include the following in your paper:
Target Market
What is a target market?
What is the target market of the product or service selected?
What is the importance of selecting a target market?
What issues and questions must be considered when selecting and managing a target market?
Branding
What is a brand?
Why is branding important?
After selecting a current, common health care brand, address the following:
What images or thoughts do you relate to that brand?
Does the branding appeal to the market? Do those images influence consumers’ decisions to buy or use that brand?
Is the product successful?
What is the profitability of the product and what is the effect on the bottom line?
If this were your product or service, what might you do differently?
Cite 3 peer-reviewed, scholarly, or similar references to support your paper.
Format your assignment according to APA guidelines. This format includes an introduction, conclusion and reference page.

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