Comparing and contrasting two companies

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For this assignment, choose a product category that is being promoted (such as cosmetics, coffee, hotel, cars, computer etc.- in addition to a physical product, a product in marketing terms can also a service, organization, idea or a person!)

Select two advertisements or commercials (you can also compare entire promotional campaigns –e.g. Dove’s Real Beauty is an example of a promotional campaign) promoting your chosen product. These two advertisements should be by different companies/brands (e.g. Starbucks vs. Coffee Bean, Apple vs. Microsoft).

Task: Write a brief paper (max. 1000 words) comparing the two advertisements. The following questions can be used as guidelines for what to focus on your paper. You don’t need to follow them in the order given in your paper.

Describe the product being advertised. In what stage of the PLC (product life cycle) is this product in the marketplace? In what ways does this impact how advertisers generally promote this product?
What is the purpose /objective of each advertisement? In what ways do the advertisements/commercials you have chosen reflect the different strategies/positions of the two companies/brands in the marketplace?
Who are the advertisements targeted to? Are the advertisements targeting the same or a different target segment?
Which advertisement is more effective according to the AIDA model? (ATTENTION – INTEREST – DESIRE – ACTION)? Which advertisement, in your opinion, is more effective in reaching and resonating with its target audience?
What is the “big idea” behind each advertisement? In case of a TV commercial, what is the technique used (drama, parody, slice-of-life etc.…)?
In what ways does each commercial connect emotionally with its target consumer?
Which advertisement/commercial is better at capturing current marketplace trends?
Upon further research on promotional campaigns in this product category, do you notice similarities how products in this particular category are usually promoted? In what ways could advertisers “cut through the clutter” when promoting their products in this category?

Sample Solution

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Emergency Management Roles

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For the purpose of this discussion, view the Emergency Response simulation from this unit’s studies (attached). In the simulation, the fire chief begins establishing incident command before the emergency manager is on the scene. In many cases this will be the norm. The emergency manager is not always on duty 24/7, but there is usually a fire chief or other in command. These are usually the first responding units or immediate backup. This is why it is important to have a basic understanding of the Incident Command System. Many police and fire departments require their personnel to be certified in the FEMA Incident Command System by taking an ICS 100-200 and 700 course. The courses are also required at some police and fire academies. These courses teach the basic principles of what the fire chief is using in this emergency management scenario.

For your main post, discuss the roles of the emergency personnel in this simulation by addressing the following:

Characterize the importance of each player in the simulation, without leaving anyone out. Your course readings and two FEMA certifications completed in previous units will help you understand the importance.
Define an alternative plan using ICS guidelines from your two FEMA certifications and the course readings.
Defend your plan as opposed to the original plan.
https://training.fema.gov/is/courseoverview.aspx?code=IS-700.b
https://www.fema.gov/emergency-managers/nims
https://www.fema.gov/pdf/emergency/nrf/nrf-esf-intro.pdf

Sample Solution

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Food, Environment and Culture

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(1) Why is it that so many writers in the 21st century are
focusing on these subjects in the manner that they are?
Below are a list of two writings that you can include. :

  1. Brenda Peterson, “Growing Up Game”
    PDF document
    Task: View this topic
  2. Ted Conover, “The Way of All Flesh”
    PDF document
    Task: View this topic
  3. Eric Schlosser, “Still a Fast Food Nation”
    Link
    Task: View this topic
  4. Richard Louv, “Leave No Child Inside”
    Link
    Task: View this topic
  5. Barbara Kingsolver, “Stalking the Vegetannual”
    Link
    You have viewed this topic
  6. Colin Beavan, from No Impact Man (audio excerpt) (00:00)
    External Learning Tool
    Task: View this topic
  7. David Orr, “Law of the Land”
    Link

Sample Solution

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Transition of Care: Post Discharge follow-up

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Please discuss the following issues in transitions of care:
National, state, local, or organizational policies: Identify the policy you have chosen and discuss how it affects
transitions in care. Are there positive or negative consequences to the policy?
Stakeholders: Who are stakeholders in transitions in care? How would you identify them? Do they advocate for
appropriate transitions of care?
What is the relationship between professional nursing practice and quality improvement efforts related to
transitions in care?
What is one priority issue related to transitions in care and how would you address them if you could?
What more do you need to know about the transition in care to be effective in your nursing role? How will you
go about learning about these issues?

Sample Solution

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