Communication Scenario

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SCENARIO
Imagine you just came back from lunch and found the email string regarding the proposed EOC staff meeting related in the scenario. It’s your plan to address the

situation, and it’s your intent to do it in a single email that demonstrates leadership and a keen understanding of the issue, participants, and their associated

dynamics.

INSTRUCTIONS
Complete both parts of this assignmENTS.

PART 1: ANALYZE YOUR APPROACH TO THE ISSUE
Describe your approach to constructing the email.

Describe possible causes for the caustic exchange depicted in the email chain. Consider possible core organizational issues. State any assumptions that you might need

to make regarding the scenario to support your assertions.
Justify why your message would likely be effective. Consider content, tone, style, et cetera.
Explain your intent for how your message might impact future communications and actions among team members.

Write a Response Email
Write an email that effectively addresses the email chain. It should:

Properly consider the audience, your position, and the circumstances.
Articulate a well-conceived solution to the problem.
Effectively end the thread completely and de-escalate the tension.
Send a message that this exchange was “sub-optimal.”

Sample Solution

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Business Liability

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  1. Jennifer, Martin, and Edsel form a limited liability company called Big Apple, LLC, to operate a bar in New York City. Jennifer, Martin, and Edsel are member-

managers of the LLC. One of Jennifer’s jobs as a member-manager is to drive the LLC’s truck and pick up certain items of supply for the bar each Wednesday. On the way

back to the bar on Wednesday after picking up the supplies for that week, Jennifer negligently runs over a pedestrian, Tilly Tourismo, on a street in Times Square.

Tilly is severely injured and sues Big Apple, LLC to recover monetary damages for her injuries. Who is liable? Why?

  1. Francis is a jewelry-maker who works out of his home. He wants to sell his jewelry, which is designed for his target market of preschool aged children, online.

Children appreciate his jewelry pieces because the pieces are colorful and are made of small parts such as beads, various silver findings, and tassels. Which business

organization form should Francis choose? Why?

  1. Mike, a managing member of Big House Realty, Corporation, often uses his company credit card for personal expenses like dry cleaning and new clothes. He insists

that these are business expenses because he must wear new clothes in order to show houses. Is Mike at risk of losing his liability protection? Why or why not?

Sample Solution

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Dicks Drive-in Marketing Audit

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Strategy and Conclusions
What is the lifetime value of a single customer to your organization? Can it be described in dollar terms? Try to estimate it. Are there other, non-monetary ways to

describe the value of the consumer-organization relationship? Describe what your organization does, and what steps it might take, to improve the marketing

relationships with its customers or clients.

Then, take a holistic view of your organization. You have considered, in-depth, the organization’s marketing activities and have spent time assessing their

effectiveness and impact. Identify the organization’s positioning strategy in the form of a positioning statement. Then conduct a SWOT analysis of the organization,

including an assessment of the sustainability- and social responsibility-related activities and issues relevant to the organization. Indicate what you feel are the

most critical elements in each of the categories.

Finally, provide at least 3 suggestions of steps the organization could undertake within the next 3 months (short-term) and 3 they could take within the next year

(longer-term) to improve their position. Justify your recommendations.

Sample Solution

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Organizational Innovation and Change

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After reading the attached paper, answer the following questions:

1- What are the practices for ERP implementation

2- How change management support the success of ERP Implementation?

3- What are the success factors for ERP deployment?

Sample Solution

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