Global Supply Chain Design and Import

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You work for company that is based in the United States and you need to import a
product from abroad. You’ll identify one global source country and city (not located in
the United States) and one United States city and state in which to import your product
to. You should consider the situation as you are starting a new company or expanding
your current business. You are not doing research on a current company or on an
already established supply chain. You’ll select a product and quantities (approved by
the instructor), select one sourcing country based on your research (approved by the
instructor), and select one city in the U.S. (approved by the instructor) and then do the
appropriate research hereafter.
Your final report should read like a professional business report with descriptive details
about export and import procedures and your reasons for each of your decisions where
appropriate (examples: choice of countries, transportation modes, routes, choice of
intermediaries). It is imperative that you provide explanations about your decisionmaking. Your final report should be thoroughly detailed so that someone who does not
know anything about exporting/importing or the countries you have selected will come
away with a feeling that they have obtained substantial export knowledge from you,
and that they will feel like they have been in the countries you are describing.
As a final note, using a simple one-stop approach like calling UPS, FedEx or DHL is not
appropriate. The goal of this project is for you to understand what is actually required
to export and import products.
Deliverables
The three most important aspects of this project are 1) your research findings, 2)
related decisions based on your research, and 3) your application of the tools and
concepts you learned in class. This project is not theoretical or conceptual. You are to
include realism and factual information into this project. Your conclusions should be
based on sound business research. You may find that you will need to contact real
people to find answers that you need for this project.
I. Introduction – Explain your scenario and what is to follow in the paper.

Sample Solution

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Gawain and the Green Knight”

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  1. Dante “built” his version of hell utilizing rather equal measures of Roman Catholic doctrine and his own personal perspective regarding the guilt or innocence of the people he put there (his personal perspective seems sometimes rather vindictive). Pick one character who seems to be in hell for reasons the Catholic church of that time would approve, and one or two who seem to be there simply because Dante was “getting even.” Explain how this is so in each case using details from the poem as well as from whatever historical sources you wish to utilize.
  2. Gawain and the Green Knight” represents a kind of heroic poem we call Medieval Romance. Use your knowledge of all the other stories (poems, etc.) we’ve read to show how it is that this tale of King Arthur’s court from the fourteenth century represents an extension of the heroic or epic literary mode into Christian Medieval Europe (the blending of Christian, Celtic, and Germanic cultures) and is at the same time a bridge between (or combination of) the epic and lyric traditions in European poetry. In other words, what literary features and attitudes of both epic and lyric poetry does “Sir Gawain and the Green Knight” contain?
  3. We’ve discussed them extensively in class and on WebCampus, so now, which of the heroes (epic, or tragic) we’ve read about (Gilgamesh, Odysseus, Oedipus, Jesus, Rama, Kumagai, Roland or Atsumori, Lanval, Beowulf, Sir Gawain, Hamlet) comes closest to our contemporary concept of “heroic?” This answer will require you to define what you and your contemporaries consider “heroic,” if anything, as well as to detail the ways in which the character you’ve chosen measures up to that definition and the ways some of the others fail to measure up. Many very clever people have claimed that we live in an anti-heroic age (not believing in heroes any more at all.

Sample Solution

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HOSPITALITY COMPANIES RESEARCH PROJECT

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Pick 1 hotel companies, 1 cruise lines and 1 restaurant chains, such as Hyatt, Norwegian Cruise Lines and Denny’s.

Look for the following information:

Brands- list them and describe who the target market would be, for example business person, families etc.
The category they are in, for instance luxury, budget etc.
Where the headquarters is
How many hotels, rooms, ships and restaurants does the company own
Any special promotions being offered
Any presence in Miami, if so where?
What countries are they in.
List a position you would like
List any management trainee programs or college programs they might have
List any tuition reimbursement program they might have.

Sample Solution

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How marketers can use the persuasion matrix

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Examine how marketers can use the persuasion matrix shown in Figure 6-1 to plan their integrated marketing communications programs. Choose a TV commercial or print ad and use the persuasion matrix to evaluate how it might influence consumers’ response processes.

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