Process_Improvement_Assignment Proof Read **Prof Computer Science**

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Would you have time today to review this assignment for me? You would just need to proof read and make sure that it’s meeting all requested criteria and check for grammar errors.

RonRob

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Process_Improvement_Assignment Proof Read **Prof Computer Science** was first posted on November 4, 2020 at 2:42 pm.
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Marketing Final

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Choose 15 of the 24, and answer as fully as possible.

1.  You are the new sales manager and you want to train your team on customer loyalty, why is it important, how do you achieve it, and list the various benefits of having loyal customers

2.  What is Customer Relationship Management – and why is this a major issue in marketing today and how would you use it (provide examples)

3.  Describe in detail the 4 buying influences and their characteristics in B2B marketing

4.  What is a brand, why is it important and how do you keep it strong (give examples)

5.  Why differentiate – and tell me how you would differentiate your new software product from the other software products (provide examples)

6.  Summarize three of the General Attacking Strategies in Marketing Warfare, their attributes and give examples of each

7.  What are the key attributes of service quality, give me examples of good service and bad service and indicate how you would improve bad service – what would be the program

8.  How do companies price products and give examples of the 6 steps in pricing

9.  What is a marketing channel, why are they used and give me examples of the various types of marketing channels

10.  Outline a SWOT analysis for a new cell phone co. and give detailed examples of each element

11.  Sales credibility – what is it, why is it important and how do you get it and keep it

12.  For your new product, talk about the 6 modes of marketing communications (with examples of each)

13.  With your new medical device company, choose 3 forms of advertising, describing why you chose those and how you will evaluate their success (metrics)

14.  What are some the major challenges facing marketers, and what can be done to create success

15.  What are some of the characteristics of growth strategies/opportunities – and give examples

16.  Describe the 4 key customer markets and give examples of each

17.  You are teaching a marketing management course at BGSU and you want to discuss the concept of “holistic marketing”, why is it important and provide examples of each element for your class

18.  Why is segmentation so important in marketing – give examples of each type

19.  Talk about the steps of the Market Research Process – and provide examples of each

20.  Why is important to gather market intelligence – and give examples of ways to improve the process

21.  You have a new company and you are introducing a new healthcare product. You need to do an overview of the 4 Ps in marketing – what are the 4 Ps – and give examples of each P

22.  Describe the impact of the various demographic forces impacting marketing of a new computer  – and give examples

23.  How do you know if your marketing program is effective (provide examples of the methods)

24.  Why do companies decide to turn to the global markets – give examples.

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Nova Southeastern University Healthcare Marketing Case Study

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  • Review the Aravind case study in the Learning Resources. https://services.hbsp.harvard.edu/api/courses/6376…
  • With the 5 I’s of marketing in mind, reflect on the health care service provided by the organization and its personnel.

Learning Resources tools:

https://class.content.laureate.net/94f15f3be371111…

The Assignment

In a 4- to 5-page paper, address the following:

  • Using the 5 I’s of marketing, analyze the health care service provided by the organization in the scenario.
    • Inconsistency: Is there consistency in the quality of care?
    • Inseparability: When providing the service, do providers demonstrate biases toward or against patients and their families (i.e., racial biases, age biases, gender biases, etc.)?
    • Intangibility: What are the intangible characteristics of providers (i.e., demeanor, posture, etc.)? How do providers behave toward patients?
    • Interaction with consumers: Is the organization patient-centered or physician-centered?
    • Inventory: How much time is spent on providing the service and how much time is spent on non-service-related activities?
  • Recommend strategies to market this service to health care consumers. Include how these strategies might improve operations.

Grading Rubric

EXCELLENT – above expectations GOOD – met expectations FAIR – below expectations POOR – significantly below expectations or missing
Analysis of health care services using the 5 I-s of marketing

36 (36%) – 40 (40%)

The analysis of health care services using the 5 I-s of marketing shows depth, breadth, triangulation, and clarity in critical thinking.

32 (32%) – 35 (35%)

The analysis using the 5 I-s of marketing fully addresses the services of the health care organization.
Triangulation was attempted but not fully shown.

28 (28%) – 31 (31%)

The analysis of health care services using the 5 I-s of marketing lacks depth, breadth, triangulation, and clarity in critical thinking.

0 (0%) – 27 (27%)

The analysis using the 5 I-s of marketing does not address (zero points) or poorly addresses the services of the health care organization.
Recommendations of strategies to market services

36 (36%) – 40 (40%)

The recommendations show depth, breadth, triangulation, and clarity in critical thinking.

32 (32%) – 35 (35%)

The recommendations fully address how to market the health care services.
Triangulation was attempted but not fully shown.

28 (28%) – 31 (31%)

The recommendations lack depth, breadth, triangulation, and clarity in critical thinking.

0 (0%) – 27 (27%)

The recommendations do not address (zero points) or poorly addresses how to market the health care services.
Writing

18 (18%) – 20 (20%)

The analysis is well organized, uses professional tone, contains original writing and proper paraphrasing, contains very few or no writing and/or spelling errors, and is fully consistent with graduate-level writing style.
The work is supported by at least five high-quality references including three from peer-reviewed journals.

16 (16%) – 17 (17%)

The analysis is mostly consistent with graduate-level writing style and may have some spelling and writing errors.
The work is supported by at least five high-quality references including three from peer-reviewed journals.

14 (14%) – 15 (15%)

The analysis is somewhat consistent with graduate-level writing style and may have some spelling and writing errors.
The work is supported by at least five high-quality references but not from peer-reviewed journals.

0 (0%) – 13 (13%)

The analysis is well below graduate-level writing style expectations for organization, professional tone and writing, or shows heavy reliance on quoting.
The work is not supported by at least five high-quality references including three from peer-reviewed journals.
Total Points: 100

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   I am currently a home telehealth nurse for a  large VA hospital. I worked bedside for 17 years prior my current  position. Unlike the inpatient setting, the technology and advancement  made for the telehealth programs within the VA are impressive and  evolving rapidly.

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 Respond to the post bellow offering additional/alternative ideas regarding opportunities and risks related to the observations shared.

 

Main Post

I am currently a home telehealth nurse for a  large VA hospital. I worked bedside for 17 years prior my current  position. Unlike the inpatient setting, the technology and advancement  made for the telehealth programs within the VA are impressive and  evolving rapidly.

Technology Trends and Risk

An obvious trend within the VA system is the  expansion of technology within the telehealth program. A large  percentage of the veterans live in rural areas.  At the time, home  telehealth technology is limited to monitoring patients with chronic  diseases through platforms via PC, a device to manually enter readings  daily, mobile apps, and manually entering readings through a phone  number.  The VA is now trending toward video assisted monitoring with  home telehealth.   There are physician’s offices and community-based  clinics are already using this technology. The primary challenge with  this technology is the accessibility of reliable signal strength to  patients in rural areas.  An additional struggle is difficulty with  these veterans working with this technology.

Data Safety

The VA medical system has an adequate privacy and  security protection as it relates to data safety and information sent  through telemedicine modalities.   The VA has a dedicated department  that strictly monitors all data activity. Despite the security in place  there are risk, specifically with telehealth transmission of personal  health information. These risks include accidental transmission of  household information and activities including personal interactions  with family members or indicators when the patient may not be home (Hall  & McGraw, 2014).

Patient Care

Patient care benefits of telemedicine are  endless. These benefits include less travel time, real time monitoring  of medication changes, monitors patients with chronic condition like  COPD and CHF closely to prevent or address acute episode (McGonigle  & Mastrian, 2018).  This cuts down on office visits and travel time.  More importantly, healthcare management is achieved sooner improving  overall patient outcomes.  Patient’s rely heavily on monitoring from  home creating a potential risk.  Often these patients with chronic care  management are not compliant with transmitting information or  information is sent inconsistently making it difficult to assist with  achieving overall goals.

Legislation

Telehealth  technology allows providers to treat remotely defined by state-by-state  licensure (Milstead & Short, 2019).  The benefit of state  regulation is the ability to closely monitor practice and outcomes on a  state level. The federal government is considering nationalizing the  regulations for telehealth. This presents a dilemma as physicians  practicing telehealth will require multi state licenses.

I believe the most promising healthcare trends  impacting healthcare technology and nursing practice is the advancement  of telemedicine.  The ability to remotely monitor patients and maintain a  consistent record provide information for time sensitive diagnosis and  treatment.  The impact this has on nursing is profound. Nurses will be  responsible not only for monitoring but for teaching these patients how  to manage these problems themselves. The nurse’s consistent  communication allows for education not only with medication but with  diet, exercise, weight loss and overall prevention.  Telehealth is a  promising tool to the new culture of preventative healthcare. While  patients are in the program, they can interact and learn about their  disease process and exacerbation prevention. Telehealth is a win win.

References

Hall, J. L., & McGraw, D. (2014). For  Telehealth to Succeed, Privacy and Security risks must be Identified and  Addressed []. Health Affairs, 33(2).                        https://doi.org/https://doi.org/10.1377/hlthaff.2013.0997

McGonigle, D., & Mastrian, K. G. (2018). Nursing Informatics and the Foundation of Knowledge (4 ed.). Burlington, MA: Jones & Bartlett Learning.

Milstead, J. A., & Short, N. M. (2019). Health Policy & Politics A Nurse’s Guide. Burlington, MA: Jones & Bartlett Learning Books.

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