Health Care Marketing Reflection, health and medical assignment help

Write a 700- to 1,050-word reflection on current health care marketing techniques.
Examine current health care marketing techniques in television, the Internet, radio, or any other media source. Some examples include advertising trends in pharmaceutical marketing, promoting specialized clinics and hospitals, public relations events related to health care, or promoting health care products or services.
Address the following points:

What types of marketing are being used? How are they being used?
What is your opinion on current health care marketing techniques and trends?
Do you feel current techniques are affecting consumer trends? If so, how?
Do you see any positive or negative effects due to current techniques and trends?

Format your reflection according to APA guidelines.
Click the Assignment Files tab to submit your assignment.

 

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Background

You are a recent accounting graduate and have been employed in the Financial Reporting Unit of Vicinity Centres (VCX), an ASX listed real estate investment trust. The Risk management Committee of the Board has become increasingly concerned about the changes in the retail industry, and this is evidenced by information on retail sales released by the Australian Bureau of Statistics and the consequences this has for retailers, such as Myer, David Jones, Oroton and Specialty Fashion Group who are major tenants.

Required

You are required to prepare a report for the CFO considering the potential impacts of the changes in the retail industry of VCX.

a)    With reference to VCX identify and summarise the accounting policies relating to investment properties and how these are dictated by regulation.

b)    With reference to VCX identify and explain the flexibility management has available in the determination of investment property values.

c)     With reference to VCX explain the potential impacts of the changes in the retail industry on the financial reports (balance sheet and income statement impacts).

d)    Evaluate the potential economic consequences of these changes in the retail industry on the financial reports of VCX. This should be answered using the accounting theory related to the use of financial reports (Week 0 material)

 

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** Identify all sources used within the text of your paper by (author & date or footnotes) and in the literature cited/bibliography. If not own words, direct quotations must be used. APA or MLA writing/documentation styles are accepted – see internet for examples.

 

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Now that we are covering organ systems, select a disease of interest or one discussed in your text to research and write about (previous or future chapter).

 

Requirements:

3 complete typed pages of content, 1 literature cited page (sources cited in text) – all double-spaced pages including the following:

Paper Content

1. Title (5%)

2. Body of paper (80%)

  • Name and Classification of Disease (ex. Inherited, Infectious, etc.) -20%
  • Pathology of Disease – origin, characteristics, system/organs effected, functions/processes effected – 20%
  • Symptoms – 20%
  • Treatment – 20%

3. Literature Cited or bibliography (on a 4th separate page): – 15%

2 required literature sources (publication or internet science source, other than your textbook) ***

= 100%

*** Identify all sources used within the text of your paper by (author & date or footnotes) and in the literature cited/bibliography. If not own words, direct quotations must be used. APA or MLA writing/documentation styles are accepted – see internet for examples.

***Not citing sources in the body of the paper and not listing sources in the bibliography is a cheating offense (plagiarism) and the paper will not receive credit.

 

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Discussion 2: Culture, Gender, Developmental and Lifespan Considerations

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Discussion 2: Culture, Gender, Developmental and Lifespan Considerations

In your future role in the field of psychology, you might consider how a client’s cultural, gender, and developmental background influences his or her diagnosis. Awareness of a client’s background may assist in your understanding of how the client’s symptoms, signs, and behaviors are experienced and expressed. As the DSM states, disorders are defined relative to culture, social, and familial norms and values. In addition, the causes and expression of many disorders are influenced by sex and gender differences.

Understanding this perspective may lead psychologists to develop an accurate diagnosis for a client with a similar background or inaccurately diagnosis a client with a dissimilar background. Although an understanding of the client’s background may assist with the development of an accurate diagnosis, psychologists must be careful that personal biases about that background do not shape diagnosis.

For this Discussion, review the case study of “Marvin” in the Learning Resources. Objectively, consider the client’s cultural identity and how this might contribute to diagnosis. If you were working with Marvin, how might your personal biases play a role in his diagnosis? Consider ways you might mitigate, or reduce, the appearance of personal biases in diagnosis.

With these thoughts in mind:

Post by Day 4an explanation of how the client’s culture, gender, developmental, or lifespan background may contribute toward personal biases and diagnosis. Then explain how your personal biases might influence the client’s diagnosis. Finally, explain three ways you, as a future professional in the field, might mitigate or reduce the appearance of biases in diagnosis.

Be sure to support your postings and responses with specific references to the Learning Resources and current literature.

·         American Psychiatric Association. (2013). Diagnostic and statistical manual of mental disorders (5th ed.). Arlington, VA: American Psychiatric Publishing.

o    Introduction, Use of the Manual, Cautionary Statement for Forensic Use of DSM-5

o    Assessment Measures, Cultural Formulation

o    Appendix: Highlight of Changes from DSM-IV to DSM-5

   Paris, J. (2015). The intelligent clinician’s guide to the DSM-5 (2nd ed.). New York, NY: Oxford University Press. Retrieved from the Walden Library.

·         Chapter 5, “Diagnostic Validity”

·         Chapter 6, “Dimensionality”

·         Chapter 7, “Clinical Utility”

   Johnson, R. (2013). Forensic and culturally responsive approach for the DSM-5: Just the FACTS. Journal of Theory Construction & Testing, 17(1), 18–22. Retrieved from the Walden Library databases.

   Miller, R., & Prosek, E. A. (2013). Trends and implications of proposed changes to the DSM-5 for vulnerable populations. Journal Of Counseling & Development, 91(3), 359–366. Retrieved from the Walden Library databases.

   Mohr, J. J., Weiner, J. L., Chopp, R. M., & Wong, S. J. (2009). Effects of client bisexuality on clinical judgment: When is bias most likely to occur? Journal of Counseling Psychology, 56(1), 164–175.  Retrieved from the Walden Library databases.

   McLaughlin, J. E. (2006). The pros and cons of viewing formal diagnosis from a social constructionist perspective. Journal of Humanistic Counseling, Education & Development, 45(2), 165–172.  Retrieved from the Walden Library databases.

   Thakker, J., & Ward, T. (1998). Culture and classification: The cross-cultural application of the DSM-IV. Clinical Psychology Review, 18(5), 501–529.  Retrieved from the Walden Library databases.

   Document: Marvin Case Study Use this document to complete Discussion 2 this week.

Optional Resources

·         Flanagan, E. H., & Blashfield, R. K. (2007). Clinician’s folk taxonomies of mental disorders. Philosophy, Psychiatry & Psychology, 14(3), 249–269.  Retrieved from the Walden Library databases.

·         Hohenshil, T. H. (1996). Editorial: Role of assessment and diagnosis in counseling. Journal of Counseling & Development, 75(1), 64–67.  Retrieved from the Walden Library databases.  

·         Hays, D. G., McLeod, A. L., & Prosek, E. (2009). Diagnostic variance among counselors and counselor trainees. Measurement and Evaluation in Counseling and Development, 42(1), 3–14.  Retrieved from the Walden Library databases.  

·         MacDonald, A., & Krueger, R. F. (2013). Mapping the country within: A special section on reconceptualizing the classification of mental disorders. Journal Of Abnormal Psychology, 122(3), 891–893. Retrieved from the Walden Library databases.

·         Obiols, J. E. (2012). DSM 5: Precedents, present and prospects. International Journal Of Clinical Health & Psychology, 12(2), 281–290.

 

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