Project 1 Instructions

:1-2 paragraphs of 3-5 sentences each for each part: 1) the general problem statement and 2) the specific problem statement.

:least two scholarly resources to substantiate the problem.

Based upon the research conducted in Discussion Board Forum 1 (attached), please find either a problem from the literature or use an existing problem within a business. The problem should be one that you are interested in researching. Once the problem has been identified, write a properly formatted general problem, as well as a specific problem. The general problem should begin exactly as follows: The general problem to be addressed is. Likewise, the specific problem is narrower in scope and should be labeled similarly: The specific problem to be addressed is

The problem statements should include supporting information to assist in explaining the problem, and must contain at least two scholarly resources to substantiate the problem.

Like other products and services, health care products and services must be marketed to potential consumers. To do this effectively, health care organizations must develop marketing plans. These plans provide organizations and their leaders with common goals for their products and services. Moreover, by relating the marketing plan to the mission, vision, and objectives of the organization, marketing plans become a tool in the strategic decision-making process. For the Final Project, you will create a marketing plan for a health care organization and record a presentation of the plan to the board of directors.

Please keep in mind that health care marketing goes beyond the scope of hospitals and students are encouraged to consider a diverse array of organizations for this task.

To prepare:

Select one of the following health care organization to be the focus of your Final Project. Your selection can be within any type of health care organization and should reflect an actual opportunity available for change in your local community or state.
Hospital
Physician Practice
Outpatient Clinic
Long-Term Care Facility
Other Health Care Organization of Your Choosing
Select one of the following project types for marketing consideration. The bullets below are intended to help guide your selection process and interest and are not prescriptive.
Marketing of a new specialty unit (OB, Psych, Outpatient, Bariatric, or other)
Marketing of a new community outreach program (i.e. HIV testing)
Marketing of a new service (Family planning)
Marketing of a new product (DaVinci Robot)
Review Chapter 15 of your textbook, “Marketing Planning” for guidance on developing a marketing plan.

Sample Solution

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