Corporate ID and Keystone Messaging

Using the product/service from the Market Research PDF, create a new brand for this assignment and write a 2- 4 page single spaced summary explaining your corporate identity.

A strong corporate identity communicates to the customer the product/service name, values and benefits of the product/service. Please choose a name, logo, company colors, and font for your company. Your corporate identity needs to be created from scratch. Search for logos to get ideas, but create your own. Create a logo and letterhead for your company.

The keystone messaging consists of messaging goals, presenting who your company is, customer outreach methods, benefits and ends with a strong call to action.

1. Target Market
I have identified and discussed the target market in terms of demographics, psychographics and buying situation. (half page)

2. Corporate ID
My corporate identity represents the product/service by name, logo, corporate colors and font. (1 page)

3. KEYSTONE MESSAGING
My keystone messaging includes the following essential elements: goals, company introduction, advertising mediums, features/ benefits and a call to action. (2 page)

4. Letterhead and Card
My keystone messaging appears on our letterhead and we have included a business card at the end of our assignment. 

For details, please see the example in the attachment.

ECO 320 Review Questions

9. In U.S. data, how sensitive is the demand for money to changes in nominal interest rates?

7. What are the consequences of an increase in the money supply on output and the price level? Does your answer depend on where the economy starts (whether it is in long-run equilibrium or not)?

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A Hertzsprung-Russell HR Diagrams Questions Project Help

A Hertzsprung-Russell (HR) diagram is a tool that shows the relationships and differences between stars. For this assignment, follow these directions:

  1. Print the data file so you have it handy and in front of you while you work.
  2. Use the temperature and luminosity values to plot Group 1, Group 2, and Group 3 stars on a single HR diagram (plot values for stars in all three groups on the same plot) using the whiteboard below. Save your whiteboard as an image and insert it into your answer sheet. For more information on inserting your diagram into the answer sheet, follow these directions.
  3. Answer the questions in complete sentences and submit the completed questions for grading.

Submit your completed project (your diagram and the answers to the questions) to the Project: HR Diagramsassignment link for grading. For information on how your project will be graded, see the HR Diagrams Rubric.

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“Creating Effective Health Systems ” Please respond to the following:

From the first and second e-Activities, summarize the key features of the HITECH Act. Next, specify the overall impact of the adoption of The HITECH Act for health care organizations within the United States.
From the third e-Activity, analyze the primary manner in which EHR technology ensures improvement in the quality of patient care. Next, speculate on the overall impact that the health care information system standards have on the adoption of EHR technology within health care organizations. Provide a rationale for your response.
DUE TO ME NOT HAVING MY BOOK HERE IS ANOTHER STUDENTS RESPONSE
The HITECH Act was enacted for many reasons. They wanted physicians to be held accountable for what they did in the course of a day. This would include how many patients were seen, what procedures were performed, what they were treated for. This all needs to be documented on the EMR/EHR in order to be complaint with the standards of medicine. The main features of the HITECH ACT covers four areas. The first area is the Enhanced HIPPA enforcement. With the enforcement of the HITECH ACT, penalties are much more strict if a person violates HIPPA laws. The next aspect is Breach Notifications. In any practice information needs to be kept secure. It can be easily accessed by unauthorized users. The HITECH ACT requires that {if over 500} individuals are contacted if their private information is breached. Previously medical records were primarily written on paper. Now that information is electronic, and may be able to be accessed remotely or outside of the practice, the HITECH ACT requires patient give permission for that access. The HITECH ACT is accountability for anyone who has access to the EMR/HER. (USF Health, (2017), usfhealthonline.com)EHR ensures quality improvement in many ways. The first of which is accessing information. If an older visit is needed, the user is able to click on that date and all the things that were done for that visit are on the screen for the physician to use. The other aspect of information is that each category is in a designated spot. For example demographics is one area, medical history another. If a patient is allergic to anything, it will pop up on the screen and alert anyone who is looking at the chart. This can help people avoid catastrophic mistakes. If an EHR software program can be logged in at remote sites, then it is easier to share information. This can prevent delays in treatment and diagnosis. For example if a patient comes into the ER unconscious and is unable to convey anything, then the staff would log in and access the record to avoid any complications. The overall impact that health care information system standards have on EHR are for a few reasons. The first of which is for compliancy. With the cost of health care skyrocketing, the standards were put into place to ensure that DR’s are not performing unnecessary expensive testing, or over prescribing medication. They would also be following the billing practices. This also includes the complexity of the exam. Each time they put information on a patients chart, they must justify why and how they got there.
USF Health, (2017), “HITECH Act Summary”, Retrieved from https://www.usfhealthonline.com/resources/key-concepts/hitech-act-summary/

 

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