M4 Video Analysis

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Review and analyze the video on e-marketing, and provide a summary and critique that demonstrates your understanding of sports marketing.

Sports marketing in a digital age (58:48)
42 Analytics. (2013, May 3). SSAC13: eMarketing: Sports marketing in a digital age [Video]. YouTube.
Video: https://www.youtube.com/watch?v=og2TjjDNzPw&feature=youtu.be

Write a summary and analysis of the video. The analysis should include a synopsis of and a reflection on the video and explain how the content presented could be applied in sports marketing. Be sure to include the following sections in your paper:

A summary of the main points of the video
Three key points from the video that you would incorporate into sports marketing
Any lingering questions you have

Citations should be referenced

Consequentialism as an ethical theory discussion

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Consequentialism is an ethical theory which holds that we can evaluate the value our actions entirely by weighing their consequences. Different forms of consequentialism describe different standards and methods for weighing those consequences. A popular form of consequentialism is called “utilitarianism”, and weighs consequences in terms of their “utility”, or the “happiness” they cause. The utilitarian argues that for any creature that can feel pleasure or pain (the so-called “sentient creatures”), happiness represents an intrinsic good, and suffering an intrinsic bad. Therefore, the ethical thing to do is to always try to maximize happiness for the greatest number of sentient creatures. Utilitarians believe that our primary ethical obligation is to increase the overall happiness, and that we should act in a way that maximizes “the greatest happiness for the greatest number”.

Question

Consider various cases or examples described below, and how a consequentialist might reason about the case. Do you agree or disagree with the consequentialist evaluation of the case? This week also introduces the controversial Ford Pinto case, which we will continue to explore for the next several weeks, so no matter what you write about this week try to familiarize yourself with this case.


Required readings:

  • Trolley Problem: video, wiki, kym
  • Dowie (1977) Pinto Madness

Optional readings:

  • Consequentialism: wiki, SEP
  • SEP: Doing vs allowing harm
  • Singer (1972) Famine, affluence, and morality
  • Rosenblatt (1994) How do tobacco executives live with themselves?

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COMMON-SOURCE AMPLIFIER DESIGN

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Design a discrete common-source amplifier satisfying the required gain, input impedance, output impedance, and frequency response characteristics. Then you will simulate your circuit on LTSpice to verify that the requirements are met.

Sample Solution

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An advertisement that is full of fallacies

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Part I: Advertisement

The advertisement will include the following:

State intended product or position (what are you selling).
30 seconds long (video or audio).
Does not need to have any visual elements (for audio).
Use at least 2 logical fallacies intended on manipulating the audience (minimum).
Possible Formats: Audio (radio advertisement) or video (visual media advertisement).

Part II: Explanation

In addition to the advertisement, you will provide a brief explanation, after the advertisement, of why you chose specific logical fallacies and why they might be successful in manipulating the audience.

Multimedia:

If you chose the video option, you can use embedded video recorder to record and submit your advertisement.
If you chose the audio option, you can use the embedded audio recorded or upload an MP3.
Consider the following:

  • Have fun with this assignment and be creative!
  • If you need an alternative format, please contact your instructor immediately.
  • For grading expectations, please see the Fallacies rubric.

Comments from Customer
That is fine, I can work on the audio part. All the instructions are on the instruction box.

Fallacies

Sample Solution

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