Ad Strategy Memo

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You are a new advertising executive at AdvertisingRUS, a global advertising company. Budweiser
released an ad for its new seltzer drink and a major competing product has hired your company to analyze
Budweiser’s ad strategy as the first step to crafting their own counter-campaign. THIS IS AN INDIVIDUAL
ASSIGNMENT, NO PARTNERS.
The ad that you are assigned to analyze is

PostyStore – Inside Post’s Brain

Sample Solution

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Answer CompanyOnes Data Analysis Questions

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The past few weeks have flown by. You have just completed the GA tutorial when you receive a memo from Ying marked CONFIDENTIAL. You scan the memo to find a list of client questions that have been assigned to you. You are expected to use Google Analytics to answer the 10 questions in the memo by the end of Week 7. The Google Analytics demo account will give you access to data from the Google Merchandise Store, which in this project represents CompanyOnes data.

Review these instructions for How to Activate the Google Analytics Demo Account.

Submit your answers to each of the ten questions and the accompanying screenshots in a Word document to the dropbox located in the final step of this project.

Remember to include one or more screenshots of the relevant Google Analytics page to support your answers. If you need help with creating screenshots, review these instructions on capturing screenshots for your Microsoft, Apple, or Android system.The next step provides a summary of all deliverables due during this project.

The next step provides a summary of all deliverables due during this project.

MEMO

Subject: Confidential MemoCompanyOne
From: Ying Bao

Directions: Review and answer the following questions, which have been assigned to you in the CompanyOne case. You will need to capture screenshots to complete these questions; if necessary, review these instructions on capturing screenshots.

Question 1

Find the number of active users (1 Day, 7 Day, 14 Day, and 28 Day) during July 2020. Calculate the ratio of 1 Day Active Users to 28 Day Active Users, expressed as a percentage. Typically, this ratio is considered a measure of the stickiness or retention of users for your website. It should be 10% or higher for sites where content is refreshed daily, like news sites, or where the site derives its revenue primarily from advertising. For social sites like Facebook and WhatsApp, the ratio could be a lot higher (>50%). For Ecommerce sites like CompanyOne, where usage is less frequent but of higher monetary value, the ratio is typically lower than 10%.

Also, compare the graphs for 1 Day Active Users to 28 Day Active Users. What conclusions can you derive? Please provide a screenshot to support your analysis.

Note: Active Users refers to the number of users who visited the CompanyOne website within the last 1, 7, 14 or 28 days looking back from the last day of the period which in this case is July 31, 2020.

The metrics in the report are relative to the last day in the date range. Given that your date range is July 1 to July 31:

1 Day Active Users: the number of unique users who initiated sessions on your site or app on July 31 (the last day of your date range).

7 Day Active Users: the number of unique users who initiated sessions on your site or app from July 25 through July 31 (the last 7 days of your date range).

14 Day Active Users: the number of unique users who initiated sessions on your site or app from July 18 through July 31 (the last 14 days of your date range).

28 Day Active Users: the number of unique users who initiated sessions on your site or app from July 4 through July 31 (the entire 28 days of your date range).

Question 2

Plot graphs of 1 Day Active Users for the second quarter in 2019 and the second quarter in 2020. Compare the number of active users for both periods from the two plots. What do you conclude about the change in marketing effectiveness, if any, from 2019-Q2 to 2020-Q2? Please provide a screenshot to support your analysis.

Question 3

Compare Bounce Rate for 2020-Q2 to 2019-Q2. What do you conclude? Similarly, compare Pageviews for 2020-Q2 to 2019-Q2. Please provide screenshots to support your analysis.

Question 4

CompanyOne wants to focus on younger users (18-24 and 25-34) who shopped during the 2019 holiday shopping season. Has the share of younger users changed from the holiday shopping season in 2018? Note: November 1 and December 31 are the start and end dates for the holiday shopping season for CompanyOne. How about changes in the proportions of older users during the same period? Please provide screenshots to support your answer.

Question 5

What about gender? CompanyOnes objective was to attract a larger proportion of female visitors to their online store during the 2019 holiday shopping season as compared to the same period in 2018. Was that objective met? Please provide a screenshot to support your answer.

Question 6

CompanyOne has invested in a targeted marketing campaign to attract new users to their online store since the beginning of 2020. Did CompanyOne attract more or fewer new users from January – June 2020 compared to the same period in 2019, irrespective of gender? What about new male users? What about new female users? Please provide screenshots to support your answer.

Question 7

(a)  What were the top three countries which sent users to the CompanyOne online store in 2019? In 2018?

(b)  When parsing the percentage change in the number of new users, by country of residence, which one of the three countries identified in (a), had the best percentage change in new users during 2019 as compared to 2018? Which one of the same three countries showed the least improvement? Use the whole year for your comparison. Please provide a screenshot to support your answer.

(c)  What were the top five U.S. states which sent users to the CompanyOne online store in 2019?

Question 8

CompanyOne wishes to target high-value users in future marketing campaigns. These are user groups with the highest Ecommerce Conversion Rate or Average Order Value. Which age group generated the highest revenue for CompanyOne in 2019 in dollars? How much was the revenue from this age group? Which age group generated the least revenue? Which age group had the highest average order value? Which age group had the highest Ecommerce Conversion Rate? Based on these observations, which age group or groups should be the focus of CompanyOnes marketing efforts during 2020? In other words, which age group is likely to provide the most bang for the buck?

CompanyOne desires to examine the performance across the six age groups in further detail. You will examine the Ecommerce data by selecting two dimensions: gender and age. Which gender and age group combinations had the highest and second highest revenue in 2019? Similarly, which gender and age group combinations had the highest and second highest average order value in 2019? What would be your recommendation to CompanyOne based on this analysis? Provide screenshots to support your answers.

Question 9

CompanyOne wishes to understand its site visitors better in order to fine tune its future marketing efforts. Understanding audience composition in terms of gender, age, and interests will allow CompanyOne to develop the right creative content and decide the media buys to make.

Google Analytics has over 100 affinity categories such as:

Shoppers/Value Shoppers   
Lifestyles & Hobbies/Business Professionals   
Sports & Fitness/Health and Fitness Buffs       
Technology/Technophiles     
Banking and Finance/Avid Investors         
Travel/Travel Buffs     
Travel/Business Travelers     
Media and Entertainment/Movie Lovers
Lifestyles and Hobbies/Art and Theater Aficionados   
Media & Entertainment/Music lovers
and many more …
Identify the top three affinity categories for CompanyOne by gender: male and female, for 2019 in terms of the revenue from each affinity category. Please provide screenshots to support your answer.

Question 10

The two things every online business like CompanyOne cares about: users who convert (purchase a product) and users who dont. Understanding users who convert (Converters) will help CompanyOne refine successful aspects of their marketing, and show them where they can improve their efforts to reach users who demonstrate untapped potential (Non- Converters).

Developing insights into why certain users arent converting lets them address the weak spots in how they approach them. For the purpose of this analysis, CompanyOne wishes to focus on the Back to School shopping season (July 15, 2019 to September 15, 2019).

CompanyOne wishes to obtain statistics of users, sessions, sessions per user, page views, average session duration and bounce rate for these two segments (Converters and Non-Converters). Comment on these statistics.

Finally, evaluate the differences in user conversion by gender.

Provide screenshots to support your analysis.

2.1 Research Problem Background

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2.1 Research Problem Background

I have attached a copy of my research paper so you can understand what my research is about Please read.

Assignment Instructions: You will write 5 paragraphs. Each paragraph will focus on one particular topic.  Read the instructions carefully for each paragraph.
    When writing each paragraph only addresses the questions do not add any additional information that is not asked in each section.
    Do Not use transition words like: Moreover, therefore, nevertheless, etc.
    Do Not change the words reintegration or incarceration.
    Please refer to the men and women as men and men with felony histories or individuals with felony histories.
    Please pay attention to sentence structure and grammar.
My Research Topic: This study aims to understand the transformational experiences of women within the process of reintegration after incarceration. T his study will investigate the major changes or shifts in the thought and behavior patterns of women while reintegrating back into the community after incarceration.

Assignment Instructions: 
    This section should contain a brief synthesis of your review of the literature on the topic of your proposed study.
    This section should contain 5 paragraphs and a minimum of 15-25 citations from peer-reviewed journal articles and academic books.
    Please be sure to provide appropriate in-text citations and include references in the reference section

Paragraph1: Only discuss Reintegration and challenges (must have 3-5 (current within 5-7 years) citations from peer-reviewed journal articles and/or academic books to support your work)
Question: How many men and women go through the reintegration process each year in the US?
Question: What are the challenges men and women face when reintegrating into society?
(Start this paragraph off using Statistic): How many men and women go through the reintegration process each year in the US? Then address: What are the challenges men and women face when reintegrating into society after incarceration?
(Info you can use in this paragraph) As individuals with felony histories return to society, one of the biggest challenges is successfully reintegrating them into society and helping them establish conventional lifestyles (Please site this).
(Info you can use in this paragraph) Formally incarcerated individuals face challenges in their inability to gain stable employment (Adams, Chen, & Chapman, 2016 p. 2).
(Info you can use in this paragraph) According to Gilbert and Elley (2015), reintegration programs are available.
(Info you can use in this paragraph) As these women transition from prison/jail back into their prospective communities, they experience difficulty accessing community resources to help bridge the gap from incarceration to productive citizens (Li, 2018). These difficulties may include: (1) finding affordable housing, (2) gaining employment, (3) assess to programs, (4) treatment, (5) family support, and (6) completing community-controlled sanctions (Cobbina & Bender, 2012).

Paragraph2: Only discuss Research Discuss how the literature and research studies mainly focus on the reintegration of men and very little is known or focused on women (must have 3-5 (current within 5-7 years) citations from peer-reviewed journal articles and/or academic books to support your work)
Site research/articles/ studies that focus on men reintegration/challenges than site research/articles/studies that state more research/articles/studies need to be conducted that focus on women reintegration
(Info you can use in this paragraph) Very little attention and few resources have been directed to meeting the reintegration needs of these women (Sawyer, 2019).

Paragraph3: Only discuss Research mainly looks at negatives (must have 3-5 (current within 5-7 years) citations from peer-reviewed journal articles and/or academic books to support your work)
Discuss how there is a large number of research/articles/studies that focus on the negative parts of reintegration and not the positive ( the successful individuals that do well after incarceration)

Paragraph4: Only discuss Lack of focus on those that Transform and are successful (must have 3-5 (current within 5-7 years) citations from peer-reviewed journal articles and/or academic books to support your work)
Discuss how there is a lack of focus on those that Transform and are successful
(Info you can use in this paragraph) As men and women are released from prison/jail having a support system in place is critical for a successful reintegration (Davis, Bahr. & Ward, 2013). These support systems would help them feel more connected to their community (Fortune & Arai, 2014).
(Info you can use in this paragraph)  Receiving natural support from family, friends and professional services is found to be critical for successful reintegration (Davis, Bahr, & Ward, 2013).
(Info you can use in this paragraph) Adam and colleagues suggest Having a criminal record can hinder ones ability to gain stable employment (Adams, Chen, & Chapman, 2016 p. 2). Previous research has proved that there are benefits in allowing formally incarcerated individuals to re-enter the employment sector. Shelupanov and Ali (2010) argue that employment reduces the chances of becoming a re-offender by a third to a half.

Paragraph5: Only discuss Need to know specifically about women and transforming. (must have 3 (current within 5-7 years) citations from peer-reviewed journal articles and/or academic books to support your work)
Discuss the importance of specifically about women and transforming
(Info you can use in this paragraph) Most women with felony histories are not released from prisons/jails as transformed productive members of society; they enter into their community with a myriad of issues (CCA, 2014).
(use in this paragraph)  By understanding the transformational experiences of these women, it may be possible to identify aspects of the experience that facilitate success as well as previously overlooked obstacles to successful reintegration by investigating the major changes or shifts in the thought and behavior patterns of women while reintegrating back into the community after incarceration.

MN605 W2-Differentiate the Major Regulatory Restrictions on NP Practice

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Differentiate the Major Regulatory Restrictions on NP Practice

Purpose

NP’s have scopes of practice that are regulated by state laws, boards of nursing, boards of medicine, and reimbursement that may differ depending on your location. There are several sources of restrictions to NP practice such as state laws and federal regulations which include who may prescribe controlled substances and which substances NPs can prescribe, as well as the various reimbursement agencies. It is essential that the NP be fully informed of what they are allowed to do by law (state and federal) or by other regulatory organizations. These regulations vary widely from state to state. Consequences of practicing outside your scope of practice may be anything from a fine, suspension, or revocation of your license, civil lawsuit, or even criminal charges.

Directions

Use the provided template to compare and contrast the three major regulatory practice models for NPs: Supervisory, Collaborative, and Independent. Please keep this assignment in the template format provided. This Assignment requires credible and up to date resources for each category. Include in each model at least one state (Alabama) that represents the scope of practice you are discussing.
For example, Texas requires a supervisory relationship with a physician along with a practice agreement, formulary, and protocols. In order to apply and receive a DEA license to prescribe controlled substances, you must be approved by the state you are practicing in to prescribe these medications.

5 References
Use the template, provided, to complete the assignment
Use the state of Alabama