You will participate in a group project that will analyze and evaluate a retail store and make recommendations for improvement. This project will apply a marketing perspective discussed in class to better understand the retail management.

We chose the Retail Store Michaels the arts and crafts store.

My part is the recommendations/solutions part of the essay. I will provide screenshots.

Recommendations/Solutions
Assess its performance and position in the marketplace, and prospects for the future
Summarize your suggestions/recommendations on how this retailer can improve the shopping experience for their customers, increase sales, and improve their image etc.

An opening paragraph that states a clear thesis that is focused, plausible, and arguable and that gives direction and purpose to the paper
A fair-minded, balanced, and objective development of the pros and cons of the issue in a well-organized sequence of ideas, free of mechanical errors
Credible, reliable, and authoritative evidence in support of the points made
A strong conclusion that summarizes your views, reminds the audience of the issue and its importance, and shows in brief that you have successfully defended your thesis