Case study on the branding of American Red Cross (a non-profit organization)

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Question

Write a case study on American Red Cross (focus on global brand not regional offices), answer these questions in essay form:
1.    How strategic is this brand in the NGO marketplace?
give examples of key differentiators of this brand from competitors?
does it have good marketing and branding consistency of look + feel and key messages?
Effectively engage constituents, volunteers and stakeholders?
2.    Is this brand credible and trustworthy?
any scandals?
good financial support?
doing good work in their sector?
3.    What challenges do you see facing this brand in the future?

Requirement

1000-word
demonstrate abilities of theoretical application of brand building and social marketing analysis of a nonprofit organization in a case study (i.e. need to include theoretical application)
Proper citation and reference format required (The style and punctuation of the references should conform strictly to APA style)

Family Diversity

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Observe, compare and contrast two families of different ethnicity and/or race and compare and contrast including, but not limited to; the culture, values, ethnicity, customs, family expectation, interactions, role etc. of the families (Incorporate information and knowledge gained from texts and supplemental sources) Paper length 3-4 pages .

Theory of Reasoned Action & Theory of Planned Behavior

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Re-read the theory of Reasoned Action and the theory of Planned Behavior, then watch the following video clip:
https://www.youtube.com/watch?v=kpKn-NIAUl4

1. Who is the target audience for this video?

2. In what ways did the creators of the clip focus on the audiences attitude, beliefs, subjective norms, and perceived behavioral control to influence them to stop texting and driving at the same time? 

3. Do you think the creators were successful or unsuccessful in their attempt?

Web Links:

The Health Belief model http://www.stdhivtraining.org/x/theory_models_in_action.pdf

Normative beliefs
http://dccps.cancer.gov/brp/constructs/normative_beliefs/index.html

Dr.Padron ( Read & answer )

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1. Now that you have read Dr. Padron’s personal story, list at least 5-7 things you have learned about Dr. Padron and that you found motivational.  Add your own comments/reflection about his success story: Write a few sentences. How can Dr. Padron’s story be motivational for you?

https://www.foxnews.com/world/hispanic-heritage-month-meet-eduardo-padron-college-president-redefines-community-colleges

2. Discuss 3 Motivational and 3 Time Management success strategies that you will incorporate after you have read this week’s chapter and watched the videos. How do you plan on implementing the strategies in school and beyond?

3. Describe how you will apply the SMART strategy to set your short-term academic goals (for this semester). Provide specific examples.

4. Use the example below to begin writing your motivational academic long-term goal and describe how you will apply the SMART strategy to achieve your long-term academic goals (graduating from, entering the workforce, etc.).