Select a brand that you feel passionate about and write a final project and a powerpoint presentation. The final project should be done in 3 days and the powerpoint presentation could be done in a week.

Please check out the link below for detail instruction. Course Project V2.docx

Week 4 Project Draft .docx is a simple draft, you could use this if you want. 

Your final report should be about 10-15 pages, please use the APA format for your paper and references. Keep in mind that you should use a professional writing style, this should be based on business English, and involve the correct use of marketing terminology. Use tables to summarize your information – a report is more likely to be implemented effectively if it is brief, but sufficiently detailed, clear and relevant. Remember to experiment with the Demand Metric Tools that are included in the Week 6 lecture, these may give you some ideas for organizing your campaign. For each of your communications strategy plans you should identify a specific objective, a media strategy, a media plan, and a budget. You are asked to provide the five typical options that form the communications strategy mix – marketers must think about how they need to match competitors or provide novelty, you may want to substitute a campaign for something different – check this out with your Professor.

The PowerPoint Presentation

Your PowerPoint presentation will be based on your final report and should include 10-15 slides. A professional PowerPoint presentation in marketing should be based on good quality content, your slides should be clear, and compelling – it is important to engage your audience and convey all of the important points that you have developed in your written report. Please include the artwork that you have developed – this is what your audience will want to see. 

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LO: Analyze the impact of digital transformation on organizations

Much of the literature and commentary about digital transformation postulates the digital transformation has to disruptive; however, Furr and Shipilov argue in their paper Digital Doesnt Have to Be Disruptive that digital doesnt have to be disruptive, based on the content this week and the article write an essay describing your analysis of how disruptive digital transform is.

Plan on writing one page single space