Advertising and Marketing

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Discussion Question (DQ) #6  Due 10/26/20 Trends in Product Placement or Experiential Marketing (15 points)

Pick ONE of the articles below. Discuss 5 key points including any advantages and provide your opinion about the effectiveness of the strategies. Include the html article link.

Make sure you scroll down the web page to read the ENTIRE article.

Product Placement with Netflix

https://medium.com/cheddar/netflix-is-ramping-up-its-ads-business-but-not-in-the-way-you-think-5e182add1fd2

International Product Placement in Bollywood

https://www.mensxp.com/entertainment/bollywood/78183-bollywood-films-with-blatant-brand-collaborations-that-were-bizarre-and-hilarious.html

Technology and Product Placement

Virtual product placement is coming for TV and movies and Ryff has raised cash to put it there

Virtual Product Placement

Virtual Experiential Marketing  pick ONE article: a) or b) or c) or d)

https://www.chiefmarketer.com/mastercards-priceless-experiences-leverages-golf-champions-for-virtual-events/
https://www.mobilemarketer.com/news/pokemon-go-touts-virtual-event-in-rian-johnson-directed-ad/581105/
http://everythingexperiential.businessworld.in/article/Percept-ICE-launches-digitICE-a-full-service-digital-virtual-hybrid-experiential-marketing-events-unit/06-07-2020-294442/
https://www.forbes.com/sites/rhettpower/2020/06/28/how-to-create-cant-miss-virtual-marketing-campaigns-to-engage-your-audience/#7113b0c24d90

DQ #7 due 10/31/20  Media Planning for Duracell.    (15 points)

Duracell is a well-known brand that has used television advertising to promote the brand. At one time, Duracell used NFL players to promote its batteries. The company also used a cause-marketing approach. Examine the following resources and answer Questions 1 to 3.
Discussion Questions #7:
1. Watch the three television ads for Duracell listed below OR watch https://www.duracell.com/en-us/campaign-optimum
If you were the media planner, identify a different TV show for each ad. Explain why you selected the particular TV shows. (6 points)
2. Watch the two videos Duracell created. Why do you think Duracell created these two videos?  (4 points)
3. Do you think supporting particular causes is a good strategy for Duracell? Why or why not?  (5 points)
    TV ad Quantum Power
    TV ad Unwrap a smile
    TV ad Bunny UK
Or  see these TV ads: https://www.duracell.com/en-us/campaign-optimum
    Video NFL Patrick Willis
    Video Quantum Heroes

Incriminating Culture

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In 250-500 words, answer the questions below.

Follow these steps:

Read Muhammad, Condemnation of Blackness, chapter 3
Create a new post by clicking on Create Thread.
Address the following prompt:
The core of Muhammads argument in chapter three is captured in this claim:

The writing of crime into culture, then, became a counter- discourse that was deeply flawed not because it inherently examined the crimes and immorality of individual blacks but because it emphasized the cultural distinctiveness of black thieves, rapists, and murderers. Their ancestral victimization as the children and grandchildren of ex- slaves tied them to both an exceptional past and a peculiar present. Immigrants from dozens of European cities had their own distinctive histories of oppression and subjugation, but their trans-Atlantic voyage and landing at Ellis Island helped to wash away those distinctions. Relatively speaking, Progressive era social reformers were more willing to look beyond the unproductive behavior of the immigrant masses, excuse it, or do something about it than was generally the case with black migrants.[1]

Choose one of the following white American progressive authors whom Muhammad analyzed and explain their contribution to incriminating the culture of black Americans in the early 20th century: Franz Boas, Mary W. Ovington, or Jane Addams.

The strongest intermolecular interactions between pentane (C5H12) molecules arise from A.dipole-dipole forces. London dispersion forces. hydrogen…

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The strongest intermolecular interactions between pentane (C5H12) molecules arise from

A.dipole-dipole forces.

B. London dispersion forces.

C. hydrogen bonding.

D.ion-dipole interactions.

E.carbon-carbon bonds

 

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BUS599 STRATEGIC MNGT. WEEK 3 DISCUSSION

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Week 3 Discussion 1

“Competition in the Movie Rental Industry, Part 1”
 Please respond to the following

  • Assess
         how technology and the changing demands of customers have impacted the
         movie rental business.
  • Suggest
         a strategy for Netflix’s to prevent a new entrant into the marketplace and
         demonstrate its effectiveness.
  • Evaluate
         any new products in this marketplace and the potential impact to Netflix’s
         market share

Week 3 Discussion 2

“Competition in the Movie Rental Industry, Part 2”
 Please respond to the following:

  • Evaluate
         Netflix’s current strategy and determine if the strategy is sustainable.
  • Identify
         a Netflix strength and suggest how this strength may be leveraged in the
         marketplace to ensure a competitive advantage.
  • Predict
         the future of the movie rental industry. Provide support for your
         prediction.

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