perceptual maps original work only

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perceptual maps

Select an industry with many competitors.

Select two key variables that segment the competition.

Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.

Use the MarketLine database and Wall Street Journal in the University Library to facilitate your research of the company.

Create a 10 slide Microsoft® PowerPoint® presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.

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For this discussion, assume the role of vice president for human resources of a large U.-based construction equipment corporation.

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For this discussion, assume the role of vice president for human resources of a large U.S.-based construction equipment corporation. The organization has just welcomed a new CEO who is informal and focused on effectiveness. This organization is among two major players in a small market. The company you work for has 60% of the market and is doing well, as it has for the last five years. You have heard the gossip from managers and senior professional staff (an attorney and engineer) about the youthful new CEO and his open approach to leadership. As HR VP you want everything in the transition to go well, and you also want all members of the organization to welcome and work well with the new CEO. The previous CEO was not the founder but the founder’s protégé and was committed to tradition and a highly structured managerial approach, which rewarded attention to detail and efficiency and frowned upon innovation. The previous CEO is not retiring but has been removed by the board because of poor organizational performance.
What can the HR VP do to make the new CEO transition a positive one from his perspective?
What can the HR VP do to make the new CEO transition a positive one from the perspectives of the employees, managers, and professional staff?

 

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UNIT V ASSE BUSINESS

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1. Define and give an example of business analytics. Why is this technique becoming so widely used in organizations today? 200 words in length.

2. Do you agree with privacy advocates who contend that Facebook should provide ways for users to opt out of the mobile ad targeting? Why, or why not? 200 words in length

3. Strategy formulation focuses on effectiveness, whereas strategy implementation focuses on efficiency. Which is more importanteffectiveness or efficiency? Give an example of each concept, and explain your answer. 200 words in length.

4. Describe a conflict situation that requires you to use 1) avoidance, 2) defusion, and 3) confrontation in order to solve the problem. 200 words in length.

NO TITLE/REFERENCE NEEDED

Review a research article

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-the purpose of the research, why was the research conduced, background or unknown about the topic? The methods the researchers used, tools did the researchs use and how? What were the result, happened to the subjects, concluded? what is the meaning,value of the research?