Read Chapter 5 as attached and identify 4 facts >> 4 insights >> 4 emotional opportunities >> 4 implications that you believe are most important.
FACT: THIS COMES STRAIGHT FROM THE TEXTBOOK. Display your knowledge – what is the fact?
INSIGHT: THIS MAY OR MAY NOT COME FROM TEXTBOOK. What this means for the consumer and/or a brand；A deep, often intuitive understanding of what is going on; INSIGHTS should connect head and heart knowledge – information + inspiration. Too often, information just describes facts with no clear path of what to do with it. But deep insights reveal behaviors or phenomena and point to solutions or ideas. Insights should be specific, reasonable and connected to the corresponding facts!! Address ‘emotional opportunities’ that emerge from your insights (emotional opportunities: How might a marketer leverage the insight to connect emotionally with consumers? What SPECIFIC EMOTION might they tap into; a specific emotion should be stated for each insight – see the Emotion Wheel)

IMPLICATION: How might a marketer put this insight and emotion into action? How an insight can be used for a specific brand to increase consumer behavior？Implications should be for specific brands. This can either be something that a brand is actually doing – or – it can be a creative idea that you develop for a specific brand.

Sample Solution

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a 250-word essay describing why you would like to pursue a career in our emergency medicine fellowship tracks and what you hope to gain from this experience.

I am a recent new grad board certified family nurse practitioner. i have been a registered nurse for 11+ years providing care to inpatient orthopedics, med surgical patient and ambulatory clinic for pediatrics, ob/gyn and have a few years of experience in home care nursing.

Here is info on the program:

The Northwell Health Advanced Clinical Provider (ACP) Fellowship in Emergency Medicine is an intensive and immersive post-graduate program for Advanced Practice Nurses (APRNs) and Physician Assistants (PAs) who desire a career in emergency medicine. The fellowship will provide a solid foundation of medical knowledge and technical skills necessary to care for this unique population of patients. Fellows will be immersed in a mentored program where they will acquire a variety of clinical and procedural experiences that will prepare them to successfully practice in the challenging and rewarding field of emergency medicine. 

Program goals for Fellows:

Goal 1: Deliver high quality, evidence-based emergency medical care in a variety of clinical settings.

Goal 2: Assess, diagnose, and manage episodic illnesses, injuries, and other acute exacerbations of chronic illnesses that present on a continuum from non-urgent to emergent.

Goal 3: Engage in patient prioritization, medical decision making, development of differential diagnosis, patient management, monitoring and on-going evaluating, consultation, coordination of care and disposition.

Goal 4: Order and interpret diagnostic studies

Goal 5: Safely prescribe both pharmacological and non-pharmacological therapies

Goal 6: Educate patients and their families with regard to their illness, health and wellness, injury and disease prevention

Goal 7: Work collaboratively within a multi-disciplinary health care environment

Goal 8: Advocate for patients, strive for safety in their environment of care, and deliver culturally competent care

Goal 9: Continuously engage in personal and professional development and strive to mentor others in their development

Goal 10: Seek Board Certification by their respective professional society

Curriculum:

The fellows will participate in a centralized Fellowship curriculum that features an initial 2 week orientation to Northwell Health, followed by monthly core fellowship sessions.  Didactic curriculum will be delivered in parallel with our Emergency Medicine residents on a weekly basis over the course of 12 months. Additionally, there will be dedicated days for skills acquisition, simulation, Fellowship Conference/presentations, oral board practice, etc Clinically, our fellows will rotate through a multitude of sub-specialties such as: