Proposing A New Communication Structure for an Organization

Final Paper

The purpose of the COM 425 Final Paper is to provide you with an opportunity to demonstrate your knowledge of the organizational communication concepts and skills that you have learned throughout this course.

Imagine that you are proposing a new communication structure for an organization. Write a formal proposal in which you discuss at least five concepts that you feel are most important for successful communication within an organizational setting. Address why these concepts are necessary for successful communication and how best to implement them within an organization.

Examples of concepts that you may choose to use are: active listening, organizational culture, conflict resolution, key principles of human communication, leadership strategies, formal and informal communication, etc.

Your information for this paper should not be based on your own opinions; you must back up your information with research. The research may include readings from this course or from outside sources. In total, your paper must include at least five (5) sources with at least two (2) from ProQuest, which can be found in the Ashford Online Library. This is a formal paper and should include proper grammar, complete sentences, appropriate paragraphs, and correct citations/references in proper APA style. Along with explaining the communication concepts and including the research, you can also use your personal experiences to explain the research that you are presenting in your paper.

NOTE: A full sentence outline of this assignment will be submitted during Week Three. You will receive feedback on your outline so that you can make improvements before you submit your final paper in Week Five.

The paper must be eight to ten pages in length (excluding title and reference pages) and formatted according to APA style. You must use at least five scholarly resources (two of which must be found in the Ashford Online Library) other than the textbook to support your claims and subclaims. Cite your resources in text and on the reference page. For information regarding APA samples and tutorials, visit the Ashford Writing Center, within the Learning Resources tab on you’re the left navigation toolbar.

Writing the Final Paper
The Final Paper:

  • Must be eight to ten double-spaced pages in length, and formatted according to APA style as outlined in the Ashford Writing Center.
  • Must include a title page with the following:
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must begin with an introductory paragraph that has a succinct thesis statement.
  • Must address the topic of the paper with critical thought.
  • Must end with a conclusion that reaffirms your thesis.
  • Must use at least five scholarly resources, including a minimum of two from the Ashford Online Library.
  • Must document all sources in APA style, as outlined in the Ashford Writing Center.
  • Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

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Please review the Discussion Board grading rubric in the Course Resources. This

Please review the Discussion Board grading rubric in the Course Resources. This is important information that will ensure that you earn maximum points. Your postings should be qualitative and provide substantive depth that advances the discussion. Your initial response to the prompt should be a minimum of 150 words, and a minimum of two responses to others should be posted on separate days of the week with a minimum of 75 words in length. Assertions should be supported with scholarly evidence from our classroom resources and additional research, including the appropriate use of in-text citations and a corresponding reference list.
Media markets saturate consumers with a plethora of advertisements, especially for pharmaceuticals (prescription and over the counter). However, consumers oftentimes have difficulty understanding the intention of these advertisements. Find two Internet, two print, and two media advertisements (television or radio) for medications (either prescription or OTC), and analyze each advertisement on the following points:
Define the target market for the advertisement.
Describe the underlying message that the advertisement is communicating.
Explain the assumptions that the advertisement is based on.
Discuss how the advertisement addresses cost, benefits, and side effects.
From your research, what can you conclude about the advertising methodology that the pharmaceutical industry directs at consumers?

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Location and Quality Control” Please respond to the following: Identify three (3

Location and Quality Control” Please respond to the following:
Identify three (3) factors you would recommend be used to select a location for a business in order to provide it with a competitive advantage. Next, select a location, and state the reasons that support your site selection. (If you envision this business being online only, then identify a temporary, pop-up site that will help this business enter a new market.)
You want to adopt a program to improve quality and efficiency within a company. Analyze four (4) quality control tools (Lean Principles, 5S Principles, Six Sigma, and Total Quality Management). Next, discuss which tool you would select to implement into a business. Justify your response.

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Identify three (3
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Determine whether your communication will be to policymakers or stakeholders. Co

Determine whether your communication will be to policymakers or stakeholders. Consider what you know about this audience and, thus, what type of information and messages would best capture their hearts, minds, and interests about the issue/challenge/need you chose. Then, determine how best to present this information (e.g., PowerPoint presentation, letter, speech, video, proposal, historical timeline, report with statistics, etc.)
With these ideas in mind, prepare your communication piece and then either meet with your audience face to face or send the communication to your audience via e-mail or other means. If you meet with your audience, be sure to engage in dialogue and solicit their responses to the information, messages, and appeals for help. If you send the communication via e-mail or other means, request a response in writing, a phone call, or other form. You will submit your communication piece with this assessment. If it is a PowerPoint, video, or oral presentation, you will submit it as a separate file when you submit the Assessment.
With these ideas in mind, prepare your communication piece and then either meet with your audience face to face or send the communication to your audience via e-mail or other means. If you meet with your audience, be sure to engage in dialogue and solicit their responses to the information, messages, and appeals for help. If you send the communication via e-mail or other means, request a response in writing, a phone call, or other form. You will submit your communication piece with this assessment. If it is a PowerPoint, video, or oral presentation, you will submit it as a separate file when you submit the Assessment.
Your communication should include:
Statement of issue/challenge/need being addressed
Brief explanation of the research you found
Description of the initiative you are spearheading and a rationale for its importance
Initiation of dialogue or an appeal for support
Request for a response
Proposal of next steps

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