be and anthropologist

Assignment 2: Be An Anthropologist

Mini ethnography

Purpose:
The goal of this exercise is to observe a ‘cultural scene’ as an anthropologist would (i.e. based on everything you have learned in the course to-date). The student will analyze their observations in terms of themes from the subfield of cultural anthropology such as how it helps frame our societies (family, lifestyle, lineage, language and communication) and, in some ways, its evolution.

Description:
Culture as we have discussed in our readings is an incredible advantage that has allowed humans to enter almost every niche in nature. The development and maintenance of culture is what sets humans apart from other species. Culture varies by time and location. For this assignment, students will be observing a particular setting for 25 minutes, writing up your observations, and then analyzing them. Listen to APUS anthropologist Donna Rosh give you some pointers for people-watching as an anthropologist (or read the script). Watch APUS anthropologist Jennifer Cramer give you some pointers about studying behavior in primates, tips which also work for studying human behavior.

Directions for 4-6 page Assignment:

  1. Choose a time and location for where/when you are going to conduct your observations of an ethnographic scene (mall, public transportation, coffee shop, etc.).
  2. Go to the specified location and proceed with your observations. Find a place to sit quietly and to simply watch what is going on. Do not talk to or interview people during this time.
  3. Take notes (handwritten recommended). Include details about the scene itself (time of day, lighting, furniture, plants, sounds, temperature, smell, vibe/energy, etc), details about the people around you (their characteristics, their behavior).
  4. When your 25 minutes are finished, leave the scene. In a quiet place, fill out your notes. At this time, you should start to think about concepts that you’ve learned in class that fit with your observations. This step is critical.
  5. Write a 4-6 page reaction paper about your observations Your paper should:
  • Define and discuss culture using our course materials
  • Include a ‘thick description’ of the location with clear detail of your observations
  • Analyze your observations, identifying four anthropological concepts that fit your observations. Define the concept and analyze how it fits your observations.
  • Include your field notes at the end

What is an anthropological concept? Anthropological concepts are anthropological terms and ideas. Examples of some that we’ve studied include: ethnocentrism, ethnicity, reciprocity, kinship, language and communication. You should not use this exact list of four concepts and expect them to fit your observation scene. You may, of course, use others – depending on what concepts are relevant to your observation. We also have two examples to share with you from APUS anthropologists- one from Jennifer Cramer’s fieldwork in The Gambia and one from James Turner’s fieldwork in Mexico.

One common misstep is to apply the four subfields of anthropology or to apply the four parts of the definition of culture.

  • Conclude with a discussion of and reflection on your experience of the situation. For example you might write how you felt when you started to detect a pattern in characteristics and/or behavior.

Note:

This course has “Resubmission” status enabled to help you if you realize you submitted an incorrect or blank file, or if you need to submit multiple documents as part of your Assignment. Resubmission of an Assignment after it is graded, to attempt a better grade, is not permitted.

Disclaimer

Originality of attachments will be verified by Turnitin. Both you and your instructor will receive the results.

Writing Expectations

All written submissions should be submitted using APA formatting. In part, this includes:

  • Typewritten in double-spaced format with a readable style and font and submitted inside the electronic classroom.
  • Arial 11 or 12-point font or Times New Roman styles.
  • Page margins Top, Bottom, Left Side and Right Side = 1 inch, with reasonable accommodation being made for special situations and online submission variances.
  • Save as .doc, .rtf, or .pdf
  • See a Basics of APA Style tutorial for coaching on APA formatting. For additional resources, use your COLL100 materials, our Library, and the Purdue Online Writing Lab.

 

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BBA 304 Assignment 7.3

Assignment 7.3: Module Assignment — Developing Communications

In this assignment, you will develop some components of an integrated marketing communication (IMC). Specifically, you will develop three messages, identify the communication channels, and tell why these channels and why these messages.

If you have read your text, which covers this information very well, then you will be able to complete this assignment easily. You must recall the full range of IMC because the communication must show your understanding of the full range. But you are just being asked to think about the ads you would develop-the communications section of marketing is what really does pull everything together

Procedure

Background Information You Will Need

You will develop the bare bones of a campaign to advertise the BBA304 Marketing Management course at Jones International University. While knowledge of precise costs is not necessary, you must keep the approximated costs realistic. You have $10,000 for this campaign.

Your market segment is students in the BBA program at Jones International University who will be taking the Marketing Management course. You want to build enthusiasm for the course.

Now, let’s start:

  1. With your knowledge of the students at Jones International University, decide which media you will use to communicate.
    1. You must use at least three unique different channels as explained in your text (these include: traditional advertising through radio or television, Internet, viral, social media, direct marketing, outdoor/out of home, telephone/telemarketing, print, point of purchase, and electronic media).
    2. Be specific (e.g., what type of Internet marketing–banners, pop-ups; what type of outdoor/out of home–billboards, signage, kiosks, posters; what type of direct marketing–direct mail, generic mailings, inserts, targeting mailings, personalized mailings, customized, one-to-one; what type of traditional media–print, radio, television, infomercials, product placement, etc.).
    3. Explain why you chose these media.
  2. Develop a sample communication message for each of the three unique media selected (you must use three different channels). Be creative in your development of the content of the message–you do not need to be an artist to develop your message.
    1. Utilize any outside resource you think might be successful or beneficial.
    2. Remember to include the message about the product/service or company you think will make the campaign successful.
  3. For each channel, describe the evaluation method and timing you will use to determine the success of the media in the channel.
  4. Format your paper using APA guidelines, especially in completing Step 2 of the procedure. Your research should be used to support your own ideas using your own words, while giving credit to the source of your ideas using proper reference citations.

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