Parable of A Sadhu

Objective:

To develop moral awareness, moral judgment, and moral courage
To develop written communication skills and critical thought
Required:

As a reminder of the difference between plagiarism and paraphrasing, see Paraphrasing versus Plagiarism.pdf
Read The Parable of the Sadhu – A Case Study.pdf
See the grading rubric for details on how the assignment is graded and feedback once it is graded.
Submit the essay here.

Rubric
Rubric on Parable of Sadhu (Essay3)
Rubric on Parable of Sadhu (Essay3)
Criteria    Ratings    Pts
This criterion is linked to a Learning OutcomeCompletely and logically describes the applicability of the parable to business ethics
Develops moral awareness, moral judgment, and moral courage
8.0 pts
Excellent
6.0 pts
Very good
4.0 pts
Good
2.0 pts
Poor
0.0 pts
Unacceptable
8.0 pts
This criterion is linked to a Learning OutcomeThoughtfully provides a personal answer to the question, “When do I take a stand?”
To develop moral awareness and judgment and commitment
8.0 pts
Excellent
6.0 pts
Very good
4.0 pts
Good
2.0 pts
Poor
0.0 pts
Unacceptable
8.0 pts
This criterion is linked to a Learning OutcomeUses correct spelling, grammar, punctuation, and format
To develop written communication skills
4.0 pts
Excellent
3.0 pts
Very good
2.0 pts
Good
1.0 pts
Poor
0.0 pts
Unacceptable
4.0 pts
Total Points: 20.0

Analyzing the advertising communication efforts of The Limited Too online

You have been hired to analyze the advertising communication efforts of The Limited Too online. Using the information found in Chapters 1 and 2 of the textbook, review the Web site for Justice, formerly Limited Too.http://www.shopjustice.com/limitedtoo

Identify the target market(s) for this company. Then, complete the following.

Lab Tasks and Responsibilities

  1. In brief, complete a Consumer Segment Profile of the brand from your review of the Web site. With this, we attempt to describe the primary and secondary target markets of the brand.

The profile of a consumer segment comes from the things we find out about the segment, such as demographics, geographics, psychographics, demogeographics, and buyer behaviors. Then, these things together create the profile.

Demographics – the numbers that makeup members of a group such as age, income, etc.
Geographics – where members of the target market live and/or work.
Psychographics – how members of the target market think and feel and their live style.
Demogeographics – it is possible that members of a target market live near each other.
Buyer Behaviors – how buyers behave with regard to the products/services in our business category…how they make decisions.

  1. From the analysis of the brand from step one, create one ad (print, radio, or television) that addresses the target market and their needs and creatively makes the brand of the client stand out.
  2. Present your outcome to the “client” (the instructor of this course) in a MS Word document by the established deadline using link above.

Often for the Consumer Segment Profile (also known as a target market), we have the attributes (Demographics, Geographics, Psychographics, Demogeographics, and Buyer Behaviors) listed in a bullet point way and then some narrative bringing them together. Remember, this is our first run at the concept of a customer segment or target market, so don’t worry about getting “right”.

What we want to start to think about is…if we were trying to find the best customer for this product, what would that customer be like…how old, how much income, where located, education levels, what they value in life, how they live their life, what their friends are like, how they buy products and services like ours…we want to ask “who are these primary customers really?”

For your new ad..make it easy and simple…the ad here is a rough draft of your thinking…after looking at the target market…what might motivate them to buy from the company. And, what benefits the customer might find in the company and its products should be at the heart of any ad. However, an ad cannot be just “funny”, it must have some foundation of target market knowledge to include the benefits the target market will find in the company/brand/products/services.

Sample Solution

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NURS 5052/NURS 6052: ESSENTIALS OF EVIDENCE-BASED PRACTICE – Course Project: Part 1 (Grading Rubic and Media Attached)

Course Project: Part 1—Identifying a Researchable Problem

One of the most challenging aspects of EBP is to actually identify the answerable question.

—Karen Sue Davies

Formulating a question that targets the goal of your research is a challenging but essential task. The question plays a crucial role in all other aspects of the research, including the determination of the research design and theoretical perspective to be applied, which data will be collected, and which tools will be used for analysis. It is therefore essential to take the time to ensure that the research question addresses what you actually want to study. Doing so will increase your likelihood of obtaining meaningful results.

In this first component of the Course Project, you formulate questions to address a particular nursing issue or problem. You use the PICOT model—patient/population, intervention/issue, comparison, and outcome—outlined in the Learning Resources to design your questions.

To prepare:

Review the article, “Formulating the Evidence Based Practice Question: A Review of the Frameworks,” found in the Learning Resources for this week. Focus on the PICOT model for guiding the development of research questions.

Review the section beginning on page 71 of the course text, titled, “Developing and Refining Research Problems” in the course text, which focuses on analyzing the feasibility of a research problem.

Reflect on an issue or problem that you have noticed in your nursing practice. Consider the significance of this issue or problem.

Generate at least five questions that relate to the issue which you have identified. Use the criteria in your course text to select one question that would be most appropriate in terms of significance, feasibility, and interest. Be prepared to explain your rationale.

Formulate a preliminary PICO question—one that is answerable—based on your analysis. What are the PICO variables (patient/population, intervention/issue, comparison, and outcome) for this question?

Note: Not all of these variables may be appropriate to every question. Be sure to analyze which are and are not relevant to your specific question.

Using the PICOT variables that you determined for your question, develop a list of at least 10 keywords that could be used when conducting a literature search to investigate current research pertaining to the question.

To complete:

Write a 3- to 4-page paper that includes the following:

A summary of your area of interest, an identification of the problem that you have selected, and an explanation of the significance of this problem for nursing practice

The 5 questions you have generated and a description of how you analyzed them for feasibility

Your preliminary PICOT question and a description of each PICOT variable relevant to your question

At least 10 possible keywords that could be used when conducting a literature search for your PICOT question and a rationale for your selections

Reference:

Davies, K. S. (2011). Formulating the evidence based practice question: A review of the frameworks. Evidence Based Library and Information Practice, 6(2), 75–80. Retrieved from https://ejournals.library.ualberta.ca/index.php/EBLIP/article/viewFile/9741/8144

Required Readings

Polit, D. F., & Beck, C. T. (2017). Nursing research: Generating and assessing evidence for nursing practice (10th ed.). Philadelphia, PA: Wolters Kluwer.

Chapter 2, “Evidence-Based Nursing: Translating Research Evidence into Practice” (Review pages 14–31)

Chapter 5, “Literature Reviews: Finding and Critiquing Evidence”

In this chapter, you focus on conducting a literature review. Topics include how to identify the relevant literature on a given topic and then how to critique the strengths and weaknesses of the literature that you have found. Finally, the chapter examines how to synthesize the research findings into a written literature review.

Houde, S. C. (2009). The systematic review of literature: A tool for evidence-based policy. Journal of Gerontological Nursing, 35(9), 9–12.

Retrieved from the Walden Library databases.

This article emphasizes the importance of systematic reviews of literature. The authors present an overview of resources that may assist in conducting systematic reviews.

Krainovich-Miller, B., Haber, J., Yost, J., & Jacobs, S. K. (2009). Evidence-based practice challenge: Teaching critical appraisal of systematic reviews and clinical practice guidelines to graduate students. Journal of Nursing Education, 48(4), 186–195.

Retrieved from the Walden Library databases.

This article reviews the features of the TREAD Evidence-Based Practice Model. In particular, the authors of this article stress how the model emphasizes the use of standardized critical appraisal tools and Level I evidence.

Robeson, P., Dobbins, M., DeCorby, K., & Tirilis, D. (2010). Facilitating access to pre-processed research evidence in public health. BMC Public Health, 10, 95.

Retrieved from the Walden Library databases.

This article describes a hierarchy of pre-processed evidence and how it is adapted to the public health setting. The authors identify a range of resources with relevant public health content.

 Walden Student Center for Success. (2012). Clinical Question Anatomy. Retrieved July 9, 2014, from http://academicguides.waldenu.edu/content.php?pid=183871&sid=2950360 

 Barker, J. (n.d.) Basic search tips and advanced Boolean explained. Retrieved August 3, 2012, from http://www.lib.berkeley.edu/TeachingLib/Guides/Internet/Boolean.pdf 

This resource provides a graphical representation of different approaches to research and gives examples of each.

 Davies, K. S. (2011). Formulating the evidence based practice question: A review of the frameworks. Evidence Based Library and Information Practice, 6(2), 75–80. Retrieved from https://ejournals.library.ualberta.ca/index.php/EBLIP/article/viewFile/9741/8144 

This article reviews the frameworks commonly used to assist in generating answerable research questions. The author recommends considering the individual elements of the frameworks as interchangeable (depending upon the situation), rather than trying to fit a situation to a specific framework.

 Walden University Library. (2012). Levels of evidence. Retrieved from http://academicguides.waldenu.edu/c.php?g=80240&p=523225

This guide provides a listing of evidence-based clinical resources, including systematic reviews and meta-analyses, critically appraised topics, background information and expert opinions, and unfiltered resources.

 Indiana State University. (n.d.). Database search strategies. Retrieved July 6, 2012, from http://libguides.indstate.edu/content.php?pid=118904&sid=1065428 

In this resource, the most common types of database searches are highlighted. It includes topics such as nesting searches, phrase searches, and using synonyms of key words in the search.

 Library of Congress Online Catalog. (2008). Boolean searching. Retrieved from http://catalog.loc.gov/help/boolean.htm

This web page provides a basic overview of Boolean searches and provides simple examples of key search terms.

 Walden University. (n.d.b.). Searching and retrieving materials in the research databases. Retrieved August 10, 2012, from http://academicguides.waldenu.edu/foundationscoursedocs/SearchingRetrieving

This resource provides tips for searching in the Walden Library. It includes a guide to keyword searches, an explanation of Boolean searches, and tips on locating specific journals or articles. 

 Document: Course Project Overview (Word document)

Note: You will use this document to complete the Project throughout this course. 

Media

Laureate Education (Producer). (2012e). Finding resources for EBP. Baltimore, MD: Author.

Note: The approximate length of this media piece is 6 minutes.

In this video, Dr. Marianne Chulay identifies sources where nurses can find evidence to support their practices. She provides several examples of resources that provide specific information about best practices in health care.

Accessible player  

Laureate Education (Producer). (2012f). Finding sources of evidence. Baltimore, MD: Author. 

Note: The approximate length of this media piece is 9 minutes.

Dr. Kristen Mauk explains the process of performing a literature review in this video. She provides advice for nursing students in browsing databases and analyzing sources of evidence.

Accessible player  

 Laureate Education (Producer). (2012g). Hierarchy of evidence pyramid. Baltimore, MD: Author.

This multimedia piece explains the hierarchy of evidence pyramid. The piece offers definitions and key information for each level of the pyramid.

DO 4 Pages Please. Complete.

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250 word response on relevant and irrelevant cost

Two partners own together a small landscaping business in North Carolina, called Summer Lawn Care. They have been specializing in summer grass seeding, installation, and maintenance. Recently, the partners acquired special technology and know-how for winter grass installations and maintenance. They also added a tree cutting service as recent storms in the area had caused demand for this service to soar. One of the partners insists that the name of the business should change to Lawn and Tree Care, so that it better reflects the range of services and, thus, generates more customer interest, and thus contracts. The second partner wants to keep the old name and argues, “We have already paid for business cards, vehicle paint, signage, and ads in Yellow Pages”.  Evaluate the arguments of the two partners. Explain and illustrate their points by identifying the relevant and irrelevant costs for this decision.

Guided Response:
In 250 words or more, please, provide your response to the above discussion question. Identify all the costs in the decision process, including explicit costs, implicit costs and sunk costs. . Substantive responses use theory, research, and experience or examples to support ideas and further the class knowledge on the discussion topic

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