Marketing for Hospitality and Tourism

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Question description

Unit V PowerPoint Presentation

Business Plan

You will create a business plan slideshow using Microsoft PowerPoint. PowerPoint is a powerful and convenient tool for presenting anything and getting your point across. The intent is to create a professional slideshow that is worthy of presentation to an investor and/or banker in order to secure funding for your new tourism/hospitality business concept. This is a precursor to your capstone marketing plan executive summary, which will be submitted in Unit VII. Use this opportunity to be creative in developing a market niche.

As a part of your presentation, ensure you complete the tasks below.

Research benefits of differing price structures related to customer value.

Assemble data for creating a marketing strategy for your tourism/hospitality business.

Identify different companies or products that use market-skimming and market-penetration pricing similar to your plan. The use of tourism/hospitality examples is encouraged.

Determine effective criteria for a target market approach. Delineate factors to consider when choosing this/hospitality business location.

The slideshow should be a minimum of 12 slides in length but no more than 15 slides. You should reference the textbook and at least one other source that supports your business plan. Be sure to cite your sources in a reference slide, using proper APA style formatting. You should use the slide notes function to explain slide contents as necessary.

Also, a chart or similar figure should be used to support your business plan for this assignment. The grading for this assignment will be based on the overall quality and creativity of the slideshow and its ability to be clear and concise in relaying information.

Course Textbook(s)

Kotler, P., Bowen, J. T., Makens, J. C., & Baloglu, S. (2017). Marketing for hospitality and tourism (7th ed.). Boston, MA: Pearson.

 

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Art History – W5 1 answer below »

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Question 1:

Beginning in the 19thcentury, artistic movements carry the suffix “-ism” to their name (e.g. Realism, Impressionism, Expressionism). Originally derived from Ancient Greek, “-isms” is appended to a word that then reflects a philosophical concept. In the case of art, it comes to mean the philosophy or approach to art that binds a group of artists together. In 3 well-developed paragraphs select 3 “-isms” from the 19thand 20thcentury, a work of art that is representative of the -ism, and discuss:What is the philosophy or approach to art that is defined by the –ism.How is this philosophical underpinning of the style of movement visually reflected in your example?

Be sure to explain your ideas clearly and support them by discussing specific works of art that you have read about this week, talking about how they illustrate and support your ideas. Include an image of the work of art that is representative of the -ism in your response.

Question 2:

The concept of creating art for art’s sake or its creation solely for a museum or gallery is purely a late 19th/20th/21stcentury concept. As a result Modern Art often seems alien to many people—without content, a message or purpose. But it can be argued that Modern Art visually reflects the complex and abstract ideas that we experience every day. For example, if you were asked to paint how a lemon tastes, and not paint a lemon, how would you visualize the explosion of the juice as you bit into the slice? Its coolness? The tang and sharpness of the flavors? Although Modern Art is not for everyone, it is often a key collection in many art museums. As you consider the wide range of modern art types that are available to you, think of yourself actually visiting a modern art museum, and In 3 well-developed paragraphs discuss:While you are visiting, what type of art will you most want to see and why?What type will you put last on your list of “things to look for?”Why do you feel that way?

Be sure to explain your ideas clearly and support them by discussing specific works of art that you have read about this week, talking about how they illustrate and support your ideas. Include the images of these specific works of art in your response.

Respond to both questions as thoroughly as possible, making sure to use information from the readings and the lectures. All responses should be in complete sentence form, using proper spelling and grammar.

 

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Staffing and Selection Case Study

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Read Case 1 in the (attached)Tanglewood Stores Case and answer the following question in about 500 words (APA format with references cited properly):

1. Develop recommendations for how the organization should staff its operations, focusing on strategic decisions pertaining to staffing levels and quality.  These decisions are discussed in the textbook.

Write your answers and comments concisely, answering the question(s) as directly as possible. Remember, you must answer the questions about cases using the facts of the case and the concepts introduced in the textbook and any additional readings. The general format for all your case answers is to relate the concepts and principles from the textbook or other readings to the facts in the case. Reporting all sorts of background information is unnecessary. However, you do need to refer back to the facts in the case that support your statements and conclusions.

Your answer will be graded on the quality of your analysis and its clarity.

Staffing_Casebook.doc

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Search for and provide the link for a video clip of a charismatic leader in action (e., speaking to a large crowd, delivering a televised address,…

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Search for and provide the link for a video clip of a charismatic leader in action (e.g., speaking to a large crowd, delivering a televised address, spearheading a big rally).

Answer the following questions:

  1. What exceptional qualities make this particular leader a charismatic leader?
  2. What special techniques and/or tactics does this particular leader employ in the clip, if any, to fire up his or her followers?
  3. What real or potential threats does this leader pose to the established order? What is it about the times in which this leader lives (or lived) that may be (or may have been) conducive to charismatic leadership?
  4. Is this particular leader someone that you, yourself, could imagine believing in, being inspired by, and acting on behalf of? If so, why? Or why not? 

 

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