Blue Jens Market

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  1. Identify the major competitors in the blue jeans market.
  2. Who has the leading market share, whose shares have declined?
  3. What segmentation is (has) occurring/occurred in the blue jeans market and why?
  4. Did demographic changes affect the market (from baby boomers to Gen X or Gen Y)?
  5. What competitive signs, symbols, events, or occurrences did Levi-Strauss miss?
  6. What current shifts in competition and channel power is occurring and what can Levi-Strauss do to minimize the impact from these changes?

Sample Solution

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Four market segment groups based on brand loyalty status

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  1. Identify the four market segment groups based on brand loyalty status and list what a company can learn from analyzing the degrees of brand loyalty.
  2. Describe how a marketer can develop effective brand positioning. Provide one real-world example.
  3. Describe the valuable functions brands can perform for a firm, the function of brand tracking studies, and the meaning and function of a brand audit.
  4. How can a marketer compete when it enters the growth phase of the product life cycle? Provide a real-world example.
  5. How can companies use packaging, labeling, warranties, and guarantees as marketing tools?
  6. Marketing Debate: Is Service Marketing Different from Product Marketing?

Some service marketers maintain that service marketing is fundamentally different from product marketing and relies on different skills. Some traditional product marketers disagree, saying “good marketing is good marketing.”

Take a position: Product and service marketing are fundamentally different versus Product and service marketing are highly related.

  1. Think about the last new product you bought. How do you think its success will be affected by the five characteristics of an innovation: relative advantage, compatibility, complexity, divisibility, and communicability?
  2. Consumer perceptions of prices are also affected by alternative pricing strategies. Marriott Hotels, for example, has different brands for differing price points. Building upon the Marriott example, you are to scan the environment to find examples of a company whose pricing strategy is closely tied to its branding strategy. Caution: do not just list just the different price points in the same company such as Ford automobiles. STET
  3. Progressive companies have begun developing a value network system to get products in the hands of consumers. A value network includes a firm’s suppliers, its suppliers’ suppliers, its immediate customers, and their end customers. Identify a company that has successfully set up a value network, then compare and contrast the components of the value system to a competitor that does not have one.
  4. Describe the hybrid channel of distribution. Do you think Internet sales will grow in the future or will customers demand hybrid distribution choices like free shipment to store sites (Wal-Mart) or a pickup store (IKEA)?
  5. identifies four levels of service in retailing–self-service, self-selection, limited service, and full-service. Visit at least one of each type of the described retailers and are to comment vis-à-vis the retailer-positioning map (Figure 16.1). Answer the following relative to your shopping trip: Did you experience a dissonance between the service you received and their initial characterization of the store? In other words, did you receive “better” service than you initially expected to receive from a self or limited service retailer? Did you experience a “lack” of service from the store you perceived as “full service”? If either of these conditions occurred, postulate a causal relationship for the occurrence.
  6. Atmospherics is an important component of store attractiveness. Every store has its own unique look, feel, and smell. Yet each consumer may react differently to each of these elements. Visit three retailers of your own choosing and comment on how the store atmospherics affected you personally. Have a friend of the opposite sex visit the same retailers. Group the findings by sex. Why are there such differences? What can a store do to appeal to both sexes?

Sample Solution

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Life in a state-level society

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Many early state-level societies across the globe and the evidence of how human lifeways changed after the “Urban Revolution”. As a member of a state-level society today, consider how you experience the benefits and costs of this in your own life.

For your discussion post, address each of the following questions/prompts about one aspect of living in a state-level society (e.g., adhering to daylight savings time, voting, etc.) that provides both benefits and costs in your life:

Does the one aspect of life in a state-level society that you thought of reflect or relate closely to one of the five features of state-level society listed below* (as introduced in Lecture 5.1: States & the Urban Revolution – note this is a subset of Childe’s original list described in the lecture)? If so, which one?
Describe one benefit and one cost that you experience due to this aspect** of life in a state-level society. (** Be sure that you have identified and described the specific aspect of life in a state-level society on which you are focusing in your post as well!)
Would future archaeologists find evidence of the benefit and cost you describe? Explain why or why not.

Sample Solution

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Computer Foundations II and Partition Analysis

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Suppose you were told that the horizontal resolution of a digital photograph taken is stored as a 16bit number at offset 434. Suppose you were told that the file format dictates big endian ordering. What is the horizontal resolution of the digital photograph in hex and decimal?
Again, suppose you were told that the horizontal resolution of a digital photograph taken is stored as a 16bit number at offset 434. But this time, suppose you were told that the processor is Intel x86 and that the file format does not “trump” the normal little endian ordering that would then be presumed. What is the horizontal resolution of the digital photograph in hex and decimal?
What if you were told that the horizontal resolution is stored as a 32bit number, presuming big endian ordering? What is the resolution in hex and decimal?
What if you were told that the horizontal resolution is stored as a 32bit number, presuming little endian ordering? What is the resolution in hex and decimal?
Answer the following questions considering the MBR shown in Figure 2.
Recreate and fill-in the following table:
Partiton

Type Hexcode

Type

Active Hexcode

Bootable? (Y/N)

Starting Sector (Hex)

Starting Sector (decimal)

Size in Sectors (Hex)

Size in Sectors (decimal)

1

2

3

4

b. What would you do to calculate the size of each partition in bytes?

c. Estimate how big this hard drive is (i.e. 80GB, 100GB, 160GB, etc).

d. What does the line shown separating “row 496” and “row 512” represent?

Sample Solution

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