The making of a successful brand

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Select one of the world’s most valuable brands from “The World’s Twenty-Five Most Valuable Brands.” 

In a well-written 2 – 3 page paper (supported by at least one scholarly reference) and the company’s Annual Report, and two other credible sources (news media or trade press, for example), assess the brand’s value. 

1. How did the brand develop its brand value? 

2. Discuss the company’s brand loyalty, including brand recognition, performance, and insistence. 

3. How has the brand employed social media in its communication mix? 

Provide specific examples. Your paper should follow  APA style, and be clear, concise, and demonstrate knowledge of the concepts presented in this module. 

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to rewrite an essay

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Basically rewrite the essay according to the comments. To revisit a completed essay and substantially revise it in a major way. This will require that you do more work than fixing copy-editing errors or attending to my marginal comments. Indeed, this essay revision will require that you rework your essay; it will require that you reread—again—your primary and secondary sources, think critically about their purpose and meaning, and rewrite your draft.

 

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Describe the stages that a research report goes through as it is considered for publication in a scientific journal?

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Describe the stages that a research report goes through as it is considered for publication in a scientific journal?

 

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a current event about aging people and policy

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Current events exercise (5% of Participation grade)
Due: Three students will present at the start of each class
At the start of each class, three students will present for five minutes (3-minute presentation; 2 minutes for questions) on an aging policy related current event (within the past 30 days) from local, state, national, international news sources. A current event is an important topic that is covered/discussed by the news media. The assignment dates will be posted after the class roster is finalized. If you arent planning to attend the course session when you are assigned to

       

        Syllabus for Gero 540 (Fall 2020), Page 4
present, you may send a recording of your current events presentation. The content you are expected to present will be discussed on the first day of class. Your current events discussion will be evaluated using the following rubric:
CATEGORY Summary
Analysis/Evaluation
Exceeds Expectations
Summary is clear, complete, and
accurate. The main points are addressed and clearly linked to aging and aging policy.
A clear evaluation of importance of the event to older adults and aging policy is clear and complete. Multiple valid examples are applied and extended to support the response. Specific link to policy makers OR policy makers are named in the discussion.