Strategic Marketing Decisions

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PLEASE READ THOROUGHLY! SEE ATTACHED FOR INFORMATION NEEDED!!
Introduction and instructions: In this Assessment you have the opportunity to demonstrate your understanding of concepts from your reading as applied to the scenario. First read the background concerning the scenario company and then read the transcript of the marketing department meeting of this well-funded startup company. It will also provide details of which you need to be aware to more successfully complete the Assessment.

You will choose one of three product lines you want to be responsible for.

The first products within these three product lines that Adaptive Home Products (AHP) will introduce to the market in three months will be offered in white, blue, black, green, and grey unless otherwise stipulated.

The marketing director at AHP meets with her marketing management team to begin developing the marketing strategy and marketing plan. Read the transcript and then address the checklist items.

AHP Company Background

Marketing Department Meeting Transcript

Checklist: Based on your analysis of the information provided regarding AHP:

Describe the companys core competencies based on the limited information in the scenario.
Identify your chosen AHP product line and summarize research on the competition on the Internet.
Based on your analysis of the company scenario, provide a general company SWOT analysis.
Explain which of Porters three overall marketing strategies from the Learning Activity the company should use and why.
Explain the distribution strategy that should be used for this product line. Should AHP consider strategic alliances for your product line? Why or why not?
Identifying your chosen product line, analyze how your chosen strategy above impacts what the 4 Ps will be for one (1) of the products from your chosen product line.
Respond in a minimum of 350500 words in a Microsoft Word document using APA format and citation style.
Minimum Submission Requirements

Respond to all the checklist items in a thorough manner.
Submit your response using correct English grammar and spelling.
If work submitted for this competency assessment does not meet the minimum submission requirements, it will be returned without being scored.

Popular democracy

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  1. Can popular democracy work? (Given that inequality is inescapable—which means there will always be elites—do you think the popular democracy model can work?)
  2. How democratic is the US? (How democratic do you think our country is? How does Trump’s election affect what you think about that?)

Sample Solution

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An IEP Meeting

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Create a checklist of items to do and bring for the IEP meeting. Include three sections:

1) What to do before the meeting
2) What to do and bring during the meeting
3) What to do after the meeting

Sample Solution

The post An IEP Meeting appeared first on homework handlers.

T7 W7 PD1 R1

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Peer Responses:

    Length: A minimum of 150 words per post, not including references
    Citations: At least one high-level scholarly reference in APA per post from within the last 5 years
    Citations need to be within 5 (Five)  years
    Context: Nursing in the USA

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Ms. Whitley is a 26 year old female. She has a history of asthma since grade school, for the last 3 months she has had to use her Albuterol inhaler 3-4 times per week, sometimes at night. She states she has chronic knee pain from playing soccer in high school, no surgeries, takes Acetaminophen as needed. She also asks about starting a birth control method, currently using condoms. She asks what you think about medication to help with weight loss since she would like to drop the 20 lbs she gained in college.

1. Ms. Whitley scores mild on the Asthma Severity Scale, therefore she will be started on Step 2 on the Stepwise Approach to managing asthma. This includes a low dose IGC and a SABA. For the low dose IGC, I will choose budesonide (pulmicort flexhaler) DPI 180mcg/inhalation, 2 puffs in the morning and 2 puffs in the evening. I will keep her on her albuterol (pro-air) inhaler to be used PRN for shortness of breath. I will also add in a leukotrine modifier called montelukast (singulair), for prophylaxis and maintenance therapy of asthma. The dose would be 10mg tablet once daily in the evening. I would educate the patient on the importance of taking her maintenance medications as prescribed and to only use the SABA for breakthrough SOB.

2. For Ms. Whitleys chronic knee pain, I would assess her pain level and inquire about how often she is taking the acetaminophen and how much, and is it working for her. If it is not sufficient in managing her pain, I would suggest the use of naproxen (alleve), 250-500mg every 12 hours. Naproxen is a non-steroidal anti-inflammatory medication which works by reducing hormones that cause inflammation and pain in the body. I would educate the patient about the risk for peptic ulcers, gastric distress and gastric bleeding as side effects of the NSAIDS and to report these symptoms to her provider ASAP. I would also advise her to use heat or ice therapy for flare-ups.

3. As far as starting a birth control method, I would have to ask Ms. Whitley what her family planning goals are. I would educate her on the many different avenues of birth control that is available. Some examples are oral contraceptives, subdermal etonogestrel implants, vaginal contraceptive rings, depot shots, and IUDs. I would advise her to review each option and then make an informed decision on how she would like to proceed. If she chooses a long-term method of birth control, I would advise her to go with a subdermal system (Nexplanon) which is a small rod that contains synthetic progestin that is implanted subdermally in the groove between the bicep and tricep in the non-dominant arm(Burcham & Rosenthal, 2019, p. 763). This type of birth control lasts for three years. The other type of long-term birth control that I would recommend is an IUD. There is Paragard which has copper T 380A, and can remain in place for 10 years. Then there is the Mirena, which contains levonorgestrel, and can be left in place for 5 years. I would teach the patient that she may have irregular bleeding or amenorrhea with the use of Nexplanon and cramping and irregular bleeding with the IUD.

4. Ms. Whitley asked about medication to help her lose the 20lbs she gained in college. I would advise her that medication are only used as an adjunct therapy with diet and exercise, but only for people who have an elevated health risk and only after a 6 month trial of diet and exercise has failed (Burcham & Rosenthal, 2019, p. 1009). If the patient were to meet the criteria for weight loss medication, I would choose a short course of phentermine (Adipex) at 37.5mg daily. This drug is a sympathomimetic amines medication and work by suppressing the appetite. I would advise the patient about the side effects of tachycardia, hypertension, and anginal pain.
References
Burcham, J. R., & Rosenthal, L. D. (2019). Pharmacology for nursing care (10th ed.). St. Louis, MO: Elsevier.