Business environment

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  1. What must companies focus on in order to survive in today’s business environment? Use at least two unique references. Length: 4-5 paragraphs (at least 100 words per paragraph).
  2. Read the case: Prime Bank of Massachusetts. Develop a list of changes for the operations function that should be considered by the bank. Use at least one unique reference. Begin by identifying operations management decisions that would be involved in operating a bank, for example, the layout of facility, staff, drive-through service. Then identify ways that they can be improved at Prime Bank in order to support the strategy focused on customer service. Use at least two unique references. Length: 4-5 paragraphs (at least 100 words per paragraph).
  3. In the product screening stage of new product development, what are some questions that may need to be explored by the operations function? By marketing? By finance? Use at least two unique references. Length: 4-5 paragraphs (at least 100 words per paragraph).
  4. Describe how consumers can use the Internet to shop in new ways. Use at least two unique references. Length: 4-5 paragraphs (at least 100 words per paragraph).

Sample Solution

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Social media can be an effective communication strategy, but you need to use the

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Social media can be an effective communication strategy, but you need to use the right media channels for your specific audience. Use research to determine the social media channel(s) that best reach your target audience.  Use this information to develop a social media communications plan for the company or product for your hypothetical business.
Provide your research that shows how your recommendation will reach your target audience.
Read and respond to at least one (1) of your classmate’s posts.

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Apa format and each discussion should be 150 words and separate all discussion a

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Apa format and each discussion should be 150 words and separate all discussion and cite them
Discussion 8 (a)
1. Explain the role that interest groups are supposed to play in a democratic society and the benefits they provide for members and society as a whole.  
2. Evaluate how well interest groups actually provide these benefits and discuss any disadvantages society suffers as a result of interest group activities.
Discussion 8(b)
1. Compare and contrast interest groups and political parties.  
2. Examine the advantages each has that the other does not. Be sure to provide specific examples to support your claims

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For this assignment, you will conclude your marketing plan by developing your hy

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For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan.
Note: You should make all assumptions needed for the completion of this assignment.
THE PAST TWO ASSIGNMENTS NEEDED TO COMPLETE THIS ARE ATTACHED!!!!!!!!!
Instructions
Create the third part of your marketing plan in 8–12 pages:
Describe or list the feedback you received on Part B: Your Marketing Plan. Explain how you will use the feedback to improve your plan.
Develop the company’s pricing and distribution strategy.
Develop the integrated marketing communications plan most relevant for your product or service and audience. Develop your message strategy. Develop your media strategy.
Develop your public relations, sales promotion, and personal selling plan most relevant for your product or service and audience.
Develop your online and direct marketing plan most relevant for your product or service and audience.
Develop your social-responsibility or cause-related marketing plan most relevant for your product or service and audience.
Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product or service.
Note: Wikipedia and other websites do not qualify as academic resources.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcomes associated with this assignment are:
Develop marketing strategies and plans related to a given product or service and audience.

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