Theories & Perspectives

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Start by reading Contagious, Chapter 1 “Social Currency” (pgs. 29-60). I won’t ask you to admit it in the course discussion board, but do answer this question

yourself – which of the techniques described in the chapter have appealed to you before? Is Berger correct – does social currency explain why things go viral?

Read Erich Jaochimsthaler’s 2017 article in Adweek titled “The Power of Social Currency.”

Read Pressgrove, Weberling McKeever & Mo Jang’s (2017) piece “What is contagious: Exploring why content goes viral on Twitter: A case study of the ALS Ice

Bucket Challenge,” from the International Journal of Nonprofit & Voluntary Sector Marketing (attached as a PDF at the top of this section). This research

article is a fascinating application of Berger’s STEPPS to the ALS case. How many of you remember this event? Did you participate? Which one of Berger’s

reasons explains your participation? How does the research line up with your thinking?

Sample Solution

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Quantitative trait loci

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https://docs.google.com/spreadsheets/d/1WL_yMGINu4…

•The file “Homework Data.xlsx” contains the results of a QTL analysis of stem rust severity (%) for wheat chromosome 3B. The analysis used homozygous inbred

lines from a resistant parent × susceptible parent cross, and a SNP-based chip for wheat. The mean disease severities for both parental genotypes at each of

200 marker locations, as well as the significance(-log10p-value) of the marker-phenotype associations, are provided.

•How many quantitative loci can be identified? What is their estimated location and effect size?

Sample Solution

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Communicating when Presenting

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During your time at this school, you have been asked to present your findings in multiple ways. As you have learned from your previous submissions, how

important is communication when making a presentation?

Write at least a four- page document that demonstrates your understanding of how important communication is when presenting on data analysis. You must support

your views with at least two scholarly articles, papers, or case studies

Sample Solution

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Crytography

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Virus constitute all the threats to information. By protecting against virus, we keep information safe.: True/Falsejustify your answer
What is not a weakness of a shift cipher?
Natural language letter frequency makes them easy to decode.
The number of letters in the alphabet makes them easy to decode
Once you have the code book you can decode the message instantly
Once the shift is determined the message is decoded.
What is the basis of the modern cryptography? _____
A ___ requires that the cipher alphabet changes throughout the encryption process.
one of the Network threats is
Historically, the major driving force for advances in cryptography has been _
Risk is .
The trustworthiness of a system is diminished because of.
The controls the action of the algorithm.
What has become a major web problem with respect to security?

Sample Solution

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