he final assignment is a paper that describes each of the steps necessary to conduct marketing research based on a specific marketing research problem. Choose a product or service with a marketing research issue for the Final Paper. You may find ideas for topics from the cases found in each chapter of the text or choose your own marketing research issue (you must get instructor approval) and write a marketing research plan for that issue: The need for marketing research The marketing research problem Research objectives Research design Information types and sources (primary and secondary) Methods of accessing data Design data collection forms (or scripts) The sample plan and size Methods of collecting data Analyze data (if data is not collected, describe the methods that should be used to analyze it) How the report should be presented and to whom Writing the Final Paper The Final Paper Must be 8 to 10 double-spaced pages in length (excluding the title and reference pages), and formatted according to APA style. Must include a title page with the following: Title of paper Student’s name Course name and number Instructor’s name Date submitted Must begin with an introductory paragraph that has a succinct thesis statement. Must address the topic of the paper with critical thought. Must end with a conclusion that reaffirms your thesis. Must use at least five scholarly resources, in addition to the textbook. Must document all sources in APA style. Must include a separate reference page, formatted according to APA style.

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In this week’s module material, we learned about business cycles (demand-driven) and economic growth (supply-driven). Using the definition and measurement of GDP as a guide, evaluate how the use of fiscal and monetary policy to combat recession might affect economic growth. Include in your evaluation an analysis of how government policies to combat recession might affect the different types of unemployment discussed in the module. Additionally, discuss how changes in the economy over the last 30 years have affected frictional and structural unemployment. For assistance with your research, see the library guides for economics (http://csuglobal.libguides.com/economics (Links to an external site.)) and international business (http://csuglobal.libguides.com/intbus (Links to an external site.)). Review the sample paper in the link below, retrieved from the writing center, to ensure your paper meets all requirements for a written assignment http://csuglobal.libguides.com/ld.php?content_id=21534702 (Links to an external site.) Your paper should be 4-6 pages in length (1200-1800 words) and conform to the CSU Global Writing Center (Links to an external site.). Include at least four scholarly references, including one peer-reviewed article, preferably from the CSU Global library.

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