Learning Outcomes to be assessed (as specified in the validated module descriptor https://icis.southwales.ac.uk/ ):

LO 1: Critically evaluate psychological theories and models as applied to organisational culture and change management

LO 2: Provide a sophisticated critical reflection on psychological interventions to develop organisational culture and promote effective management of change.

–  Need more than 20 reference sources for the whole paper to indicated that adequate reading has been done preferably peer-reviewed sources/journals
– every new point needs to the supported by research.
–  Please note marks indicated against each section to ensure each section receives the necessary attention according to the marks allocated.

Dell has been selling computers for over 25 years with its unique, direct build-to-order sales model. After reviewing the readings in the Unit Resources, answer the following questions:

• Why has Dell’s direct supply chain been so successful?
• Describe the main supply chain challenges that Dell is now facing and provide your recommendations for solving them.
• Was Dell’s decision to sell its products via retail outlets a viable solution? Do you agree with this distribution strategy? Why or why not?

 600–800 words in length

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