Part I

Purpose of Assignment

The purpose of this assignment is the creation of a research analysis. Every day, consumers make millions of decisions that impact the marketplace and influence firms’ decisions. Firms use economic concepts, models, and other “tools” of economics to help determine pricing, output, and profit maximization. As an MBA student of economics, you can apply the “tools” of economics to microeconomic and macroeconomic data to create recommendations for how firms can maximize revenue, profit and market share.

Assignment Steps

Resources: Tutorial help on Excel^® and Word functions can be found on the Microsoft^® Office website. There are also additional tutorials via the web offering support for Office products.

Scenario: Imagine you are a business consultant to a firm of your choice. You have been asked to analyze, advise, and create recommendations on how the firm can ensure its future success in its current market.

Work with your instructor to choose a firm that matches the following criteria: a publicly-traded company included in the Russell 2000 index operating in the U.S. market. Note: A publicly-traded company is a private-sector firm owned by its shareholders/stock holders.

Prepare a minimum 1,050-word analysis of economic data and business data to explain how the core economic principles impact the sustainability of the firm and what actions the firm can take to ensure success.

Address the following:

• Identify the market structure your chosen firm operates in, analyze your chosen firm’s current market share, and identify the firm’s local/global competitors. Analyze the barriers to entry in this market to illustrate the potential for new competition and its impact on your firm’s future in the market. Hints: Be sure you review the barriers to entry discussed in the course text. You might consider presenting the data graphically.
• Identify and explain trends in current macroeconomic indicators for last three years including:
  • Current stage of the business cycle.
  • Real gross domestic product (GDP).
  • Inflation as measured by the consumer price index (CPI).
  • Unemployment rate.
  • Federal funds rate.
  • Current rate for borrowing funds such as the so-called “prime rate.” Note: A requirement of the Week 1 Influence of Economics on Household Decision Making report was to gather data on the CPI, GDP, and interest rates, so you should consider reviewing the feedback you received on the Week 1 report.
• Evaluate trends in demand over last three years and explain their impact on the industry and the firm. Include quarterly (last two quarters) and annual sales (last three years) figures for the product your firm sells. Create business strategies by analyzing information and data related to the demand for and supply of your firm’s product(s) to support your recommendation for the firm’s actions. Remember to include a graphical representation of the data and information used in your analysis.
• Examine available, current data and information, such as pricing and the availability of substitutes, and explain how you could determine the price elasticity of demand for your firm’s product. Assess how the price elasticity of demand impacts the firm’s pricing decisions and revenue growth.
• Apply the concepts of variable and fixed costs to your firm for informing its output decisions. For instance, analyze how different kinds of costs (labor, research and development, raw materials) affect the firm’s level of output.
• Based on the data gathered and analysis performed for this report write a conclusion in which you:
  • Create business strategies, including price and non-price strategies, based on your market structure to ensure the market share and potential market expansions and explore global opportunities for your business in a dynamic business environment and provide recommendations.
  • Develop a recommendation for how the firm can manage its future production by synthesizing the macroeconomic and microeconomic data presented.
  • Propose how the firm’s position within the market and among its competitors will allow it to take your recommended action.
  • Recommend strategies for the firm to sustain its success going forward by evaluating the findings from demand trends, price elasticity, current stage of the business cycle, and government policies.

Cite a minimum of three peer-reviewed references and a minimum of two government economic data sources/references.

Format your assignment consistent with APA guidelines.

Part II

Analyze methods to minimize cost and recommend improvements for these two companies, 1800 Flowers and Verizon. The focus should be on improvements for high variable costs or low fixed costs for the aforementioned companies. Create two power point slides with speaker notes and 1-2 references.

 

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Research Proposal Instructions
Understanding applied research will enable you to be more effective advocates of programs you
are supporting in working or volunteer capacities. Outside of the behavioral health fields,
understanding good research methodology can be applied to any industry to help better identify
and tell the story of community need and impact of services, while supporting quality
improvement efforts. For this multi-part Research Project, you will identify a research question
relevant to the field of psychology, analyze qualitative and quantitative methodology, and write
an executive summary that proposes the research plan.
Part 1 – Topic Selection/ Annotated Bibliography
1. Select a research topic either selected from the list below, or a topic relevant to your
profession/interest. (please select one from below):
a. Gender and Psychological Reaction to Specific Noise
b. Gender and Singer Preference
c. Gum Chewing and Concentration on Simple Cognitive Tasks
d. Influence of Positive and Negative Ads
e. Reaction to Violated Social Norms
f. Social Networking and “real life” interaction
g. Learning and Color Experiment
h. Information and Short-term Memory
i. Personality and Musical Preference
j. Gender and Short-term Memory
2. Review at least six scholarly literature related to your potential research topic. Include a
list of the six research articles reviewed in APA format as part of your submission.
3. Select 3 of the scholarly works you reviewed and write an annotated bibliography for
each that informs the key points of the potential research topic. Summarize each piece of
literature by addressing the following
Author information
Who is the author? What is her/his background? Is the author qualified to
write this document?
Author’s purpose
What is the author’s purpose in writing this literature or doing this
research?
Author bias
Does the author show any biases or make assumptions upon which the
rationale of the literature rests? If so, what are they?
Methodology
What methods did the author use to obtain the data?
Author conclusion
What conclusions does the author draw? Are these conclusions specifically
stated or implied?
Assessment of conclusions
Are the conclusions justified from the research or experience?
Are the conclusions in sync with the original purpose of the
research and supported by the data?
Are the conclusions skewed by bias?
Assessment of the literatures quality and relevancy to the potential research
topic
Is the work current?
Does it conflict with conventional wisdom, established scholarship,
government policy, etc.?
How is the literature relevant to the potential research topic? Explain.
Requirements
Word count: 500-750
Citation Requirements: 6 scholarly journal only.
Plagiarism Chec