Each question should be attempted. Read instructions for each questions carefully. (with respect to the marketing values and terms attached for each question)
Answers should include your justification for each point.

1.    Customers in over 80 markets choose to buy Starbucks every day.
(a)    Explain the level of involvement in the decision to buy Starbucks (2 marks)
(b)    Evaluate the typical customer decision making process for a customer choosing to buy Starbucks (5 marks)
(c)    Discuss how Starbucks marketing team can influence this process? (3 marks)
(d)    Explain which decision making role is regarded as the most important in this decision? (2 marks)
2.    What targeting strategy is being used by Starbucks? (5 marks)
3.    Using the criteria for successful segmentation, assess how well Starbucks have created their market segments (5 marks)
4.    Starbucks has created a very strong brand position since 1971.
(a)    Which type of value is Starbucks brand image based on? (3 marks)
(b)    Discuss the key criteria for Starbucks successful positioning (5 marks)

Articles cannot be older than 5 years. The john Hopkins book is included as it is essential for this paper.

Develop a EBP question guided by the Question Development Tool Appendix B on PDF page 317, (Dearholt& Dang, 2017) and then using this question, conduct a literature search to investigate the issue or problem. Gather a minimum of 3 primary research study articles (NOT literature review, systematic reviews or meta-analysis studies) to address the practice question. A primary research study includes collection of either qualitative or quantitative data. If you have questions about the type of article required for this assignment please email me.

The assignment should be organized in the following 5 parts:
A. Title Page
B. Practice question
C. Develop and Implement a Search Strategy. Please work with a librarian to conduct a literature search. The literature search parameters should be saved and included.
D. Appraise 3 articles by addressing the following:
1.    What is the level of evidence (I, II, III, IV, or V)? See John Hopkins Tool Kit on page 306 and above (Dearholt and Dang, 2017).
2.    Study Design (experimental, quasi-experimental, non-experimental )? Please explain your designation of the type, of study design in a few sentences and identify the type of data collected ( qualitative, quantitative, mixed methods).
3.    Using the Framework for How to Read and Critique a Research Study (American Nurse Association) as a guide critique the research article. Provide explanations for your responses.
E. Reference list using APA format