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Consider the global operations of the tech giant Apple and make use of the concepts from this week in regards to International trade, Government Influence and Trade, and Cross-National Cooperation and Agreements.
Write a case study report to the corporate level executives of Apple located in the US, regarding government intervention, protectionist policies and international agreements into a country of your choice that are expected in the period 2018 to 2020. What actions should Apple take in regards to these issues (hint – these actions should be your solutions in your case). Do not use Australia.
Content should be between 600 and 900 words with at least three references (the textbook should be one). Proper APA citations should be used throughout the case for information that is not your own. Focus the scope of your response to align with concepts from chapters 6, 7 and 8 from the textbook, as well as other outside research.
It is required to use the case methodology outline. This methodology will help you to optimize your submission. YOU MUST have all 8 sections of a case:
Introduction
Analysis
Related Assumptions
Alternatives/Solutions
Evaluation
Recommendation
Implementation
Conclusion
Please outline each section clearly in your case. I expect you to come up with the specific problem statement and provide that in the intro. I also expect you to provide at least 3 clear and reasonable alternatives/solutions to your problem in the alternatives/solutions section.
A business case approach is required, and not a traditional academic paper. Do NOT give the details and history. ONLY relate items regarding your recommendations for the future. This implies short, directed paragraphs, with a strong structure. Use many headings and topic sentences for every paragraph.
As you may have found in assignment 2, it is becoming clear that hotel companies are increasingly using the concept of'home'as a way to design, develop, market and indeed deliver, the hospitality experience. • You have been employed as a consultant by a hotel or tourist company to prepare a report on the ways that commercial (and other types of) accommodation providers are making use of home to market their 'offering’. • You have also been tasked with suggesting ways your organisation might make use of these concepts and why. You need to… • What concepts Suggested structure • Executive summary this is a standalone document and a summary of the entire report. It should include purpose, major findings and recommendations. • Table of contents • Introduction What is purpose of your report? Definitions • Background to business The business for which you are consulting for. It can be existing or one you created . • The Concept of Home This may appear to repeat what you have said in assessment 2 but that’s correct. Yes, you can use all the research you did there. Well done if you worked hard on assessment 2 as this section is done! Remember to include intangible aspects, feelings experiences, togetherness, warmth, connection etc. as well as the tangibles. Suggested structure
Answer each one of the following discussions prompts. Each Discussion is worth 20 points.
You must apply marketing concepts from the chapter to analyze the effectiveness of the marketing strategy the video discusses. You must proofread.
Posts should be at least 200 words each
The discussion posts are attached with the discussion rubric
