Invention task: sentences and paragraphs

Task description
To do that, you will write about an academic field or discipline with which you are familiar–or about which you are becoming familiar. Ideally, you would choose to respond to a field or discipline that you think is interesting, engaging, useful, significant, or in some other sense valuable to you.
This is a response not only to a single text, but to a number of texts in a field or discipline. You must refer to to at least three scholarly secondary sources from this field or discipline. (You can also refer to tertiary sources to support your claims e.g. reference works, guidebooks, textbooks, as long as they are specific to the area or research or scholarship you are talking about). 
In your response you must demonstrate your reading of academic sources, cite your sources accurately, write clear sentences, and give each paragraph a logical focus as well as make connections to the response as a whole. In assessing your work, we will pay particular attention to your construction of sentences, and how you shape coherent paragraphs.

Marketing Plan (Under Armour)

Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.

The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages. For more details, including minimum lengths by topic, check out our sample McDonald’s marketing plan review the document.

Note that you’ve already covered this first set of topics in your Week 2 situational analysis. Feel free to revise your earlier work as needed.

A description of your selected company/brand (Under Armour)
The core products/services they offer
A brief history
Key current competitors
A SWOT (strengths, weaknesses, threats & opportunities) analysis
For each, identify and describe a minimum of 3 examples (12 in total).
A description of the product/service that you want to market & SWOT rationale
Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.

Segmentation approach and rationale
e.g., Demographic, geodemographic, behavioral, psychographic, etc.
Target market(s) description
Positioning statement
Marketing mix details
Address each “P” (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.
Success metrics
Discuss at least 3 metrics you might analyze to evaluate the success of your plan.
International considerations
Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.
Conclusion
Summarize your plan and why it deserves to be funded.
References (at least 3 outside of the textbook)

Information Technology Case Study

The role I will play is the CFO  A chief financial officer in healthcare facility.For example the CFO is typically concerned will paying for new IT systems.

The goal is to show you understand who you are as an organization? What is your mission? Where are your strengths and weaknesses? Who are the major players in formulating an IT strategy?  Present pertinent facts and observations about your organization that may ultimately be important in developing a plan for IT.  I liken this to know thyself before you would go out and buy a new car or home.  You would never make a big car or home purchase, without first considering what your needs are, what is your budget, what are your priorities in terms of other things.  Similarly, organizations that rush out and make huge IT investments without first understanding the overall organizational context, often end up in trouble later when they try implement those systems.  Next you will look at your current Information technology resources, (financial, systems, people) and make some observations about where there may be issues that impede your overall organizational effectiveness as it attempts to reach its strategic goals.  Finally, you will present convincing final recommendations to your board of what you as a management team think you should do in terms of a long term IT strategy. The specific topics to address in the presentation are are identified in the class notes.

People perception of the legalization of Marijuana

Survey Research

  1. Design a survey with at least 10 questions, but no more than 15. Please submit your survey to your
    professor before you distribute it. You can survey people about any criminal justice topic. . For
    example, you may want to know how people feel about the death penalty or you may want to know
    what people think about the police.
  2. Pick your sample. Decide who you want to survey. Make sure your unit of analysis is consistent
    with your hypothesis. Will you stand in the lobby and ask every 5th student to complete your
    survey, will you survey students in a particular class, etc. These decisions must be made well ahead
    of time. You must have 15-20 people in your sample

Sample Solution

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