Deliverable 4 Marketing Digital Platforms INS

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Scenario
Search Engine Optimization (SEO) keywords are the essential words and phrases in the web content that make it probable for people to find the site via search engines. A website that is well developed for search engines, and utilizes the keywords that the potential visitors are using, will have greater success than a website that ignores SEO. Determining a list of appropriate keywords is an important part of any organization’s SEO strategy, and your company knows this.

The Vice President of Marketing has a background in print and TV mediums, however is not fully up to speed with understanding how digital marketing works from a backend perspective. You have been asked to develop an internal report to explain the use of keywords and how they can help the company.

Instructions
For the organization you selected, prepare a report for the VP/Director of Marketing about keywords. Your report should address the following:

Thoroughly explain why keywords are important to consider.
List of the primary and secondary keyword targets for an informative long-form list post that has greater than 480 monthly searches and less than 70 keyword difficulty (competition).
Review the importance of placement on the page.
Your report should be 3-4 pages in length, written with professional language, and use proper spelling/grammar.

Topic of the paper will be an examination of Competency Based Education (CBE), in three parts (Read instructions thoroughly)

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15 page paper (At least 17 pages in total:  15 pages of content, a title page separate from the content, and a 1+ page reference section using MLA format), double spaced, 12 pt. Times New Roman format, that would replace your work.  Attached is all the school info i have access to. Paper must be THOROUGH and NOT SKIMP with the minimum of 15 pages being needed for paper of substantive content and then 1 for references.

All the information on the topic I have is attached, any further information needed can be acquired from other references.

PLAGIARISM FREE!!

The topic of the paper will be an examination of Competency Based Education (CBE), in three parts:

1. A description of CBE, comparing and contrasting the brick and mortar model you are accustomed to an online CBE program.  You will need to discuss at least two schools: one will be your previous client, Excelsior College, and one or more institutions that use a model of education delivery that resembles CBE as you define it.  This should be easy since this was part of what was expected earlier in the semester when the project was first described and assigned. No more than one page of diagrams or visualizations in this section, please.

2. Financial analysis and comparison between the client (Excelsior College) and whatever institution or institutions you may have looked at for your project (or find some if you were unable to do any work on this prior to having to step back from the class).  You are welcome to embed Excel sheets into the document, but a maximum of two pages of useful, supportive data visualization or excel sheet should be used. For your baseline figures, please consult the webpage of your client and whatever school or schools you are using for comparison.

3. Using the Agile development model, fully outline and describe the process by which you would collect data, design, test, implement, and evaluate the CBE program for use by the client.  Be sure to identify the different task groups you will need in order to accomplish the task.    You should also find this straightforward.  No more than one page of diagrams or visualizations in this section, please.

Writing should be professional, as though you are preparing a report for an actual client.
If any questions please ask 

Modern contraceptive methods are responsible for the declining birth rates

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Firstly, you need a clear thesis that states your position on the issue and your two reasons for that position.
Secondly, you need to make this thesis the last sentence of your introductory paragraph.
Thirdly, you need to prove your reasons in your first and second body paragraphs.
Fourthly, you need to state your counterclaim.
Fifthly, you need to refute the counterclaim.
Then you write your concluding paragraph.
You also need to use some of the language strategies that we discussed in class to make your essay more effective.

Case Study Analysis-Leapfrog

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    Review case study article “LeapFrog” with the following questions.

Case Study 1: Learning from LeapFrog

1. What is LeapFrogs business model?
1.    What are the particular benefits/value to customers that LeapFrog provides?
2.    Explain why these are useful for LeapFrogs key customer segments?

–    Wanted their brand to be perceived not as a toy company, but as a company people look to for learning solutions. (page 8)
–    Leapfrogs unique dual nature- as both Toy Company and educational company.

2. Analyze Mike Woodss process of discovering/developing his business model initially.
1.    Highlight key activities and events.
2.    Explain why these are useful for LeapFrogs key customer segments?

3. What have been the most important factor (List 3 important factor) for the on-going success for LeapFrog?
1.    Does these fit into the traditional key success factors of the industry, or do they help refine these industry factors as part of their business model?

4. What are the key insights (List 3 important key insights) from this case that can help inform you and your entrepreneurial career (such as about opportunities, process, and the success of your firm)