Read this recent NYT article about Arbitration very carefully. Then answer the questions below:

ANSWERS TO THIS RESEARCH PROJECT MUST BE THREE (3) PAGES OR LESS

Attached is a link to a recent NYT article about arbitration.
Scared to Death by Arbitration: Companies Drowning in Their Own System
https://www.nytimes.com/2020/04/06/business/arbitration-overload.html?referringSource=articleShare

Read this recent NYT article about arbitration very carefully. Then answer the questions below:
a.    Write one paragraph summarizing the gist of this article.
b.    The article mentioned a 2011 Supreme Court case.
i.    Identify the case.
ii.    Provide the complete Bluebook citation for this case.
iii.    What is the holding in this case?
iv.    What is the business law significance of this case?
c.    The article mentioned AAA and CPR. Identify each of them? In a few sentences identify their similarities and differences.
d.    The article mentioned class action law suits.
i.     Define a class action.
ii.    Who are the largest proponents of class action lawsuits? Why?
iii.    Who are the largest detractors of class action lawsuits? Why?
iv          Using the WSJ, find an article about a class action lawsuit involving a    publicly traded company. Provide the link to the article. In paragraph one  summarize the article. In paragraph two, give your opinion on whether this class action provided a fair and equitable resolution to the dispute you described in paragraph one. Explain your reasoning.
v.    The following headline and synopsis appeared in a recent NJSBA(NJ State Bars Association) publication:
Lawyers Predict a ‘Huge Explosion’ in Worker Class Actions Over COVID-19-
As unemployment rises and an increasing number of workers raise safety concerns over the coronavirus, lawyers in the class action bar predict that the largest group of class actions filed over the COVID-19 outbreak is likely to come from employees.

In one paragraph explain why are class action lawyers making such a prediction?
In paragraph two, express your opinion. Do you agree with the statement? Why or Why not?

The Road

For the last assignment I ask that you make some kind of literary argument or interpretation about The Road by Cormac Mccarthy. Your goal is simply to make some kind of subjective claim about the text. You can argue, for example, You can argue that The Road by Cormac McCarthy reveals the fact  that there is a difference between surviving versus living. You can argue just about anything from the novel.

Deliverable 5 – Paid Traffic Campaigns

You are currently an assistant to the national director of online marketing in the marketing department at Digital Market Makers, a national marketing firm with local offices across the nation.

The national director, Rowan Jones, is looking make each assistant responsible for specific aspects of the digital marketing for the company. Each assistant has been informed that they need to demonstrate a deep understand of the consumers the company is trying to reach as well as the tools used to do it.
Instructions
You know that paid traffic is where you want to be working. Prepare a memo to the national director, Rowan Jones, showing your understanding of current paid traffic campaigns.

Select a for-profit company that has a website and sells within multiple states. Ideally, select a company that is small-to-midsized. The company should have no more than 500 employees and the revenue (if known) should be less than $40 million.
Be sure your memo includes:
Details about the current online paid traffic marketing that you can see being used by the company.
Review the concepts of target market, personas and how paid traffic campaigns use this information.
Identify keywords that you feel would be essential to utilize.

Review different ads that are or have been utilized by the company online and provide recommendations for changing the copy.

The Sole Remaining Supplier

DISCUSSION TYPE!

NO NEED FOR COVER LETTER OR ANYTHING
Case: The Sole Remaining Supplier

The heart pacemaker is a modern wonder. The device has a timer that resets itself every time the patient’s heart beats. If the heart does not beat on schedule (say, within 1.2 seconds), the pacemaker gives a stimulus that causes a heartbeat. But the technology was not always so sophisticated, and its early limitations form the background of this true story, told to Markkula Center for Applied Ethics Director Thomas Shanks, S.J., by one of the participants.

It’s 1975, and you are on the board of directors of a company that makes transistors. Among the many companies with whom you have a contract is one that makes heart pacemakers. Pacemaker technology is in its infancy. When doctors implant a pacemaker, the patient’s normal heartbeat is disabled, and he or she relies entirely on the device. If it fails, the patient’s heart stops. Doctors are not very adept at installing the pacemakers, which are extremely delicate; there is even a story of a person yawning deeply, pulling the pacemaker wire in his chest, and dying.
After that and many similar incidents, the board begins to reconsider whether your company should sell to the pacemaker company. Members of the board feel this situation is a major lawsuit just waiting to happen and your company, as well as the company you supply, will be liable. In addition, you feel the specs the pacemaker company uses to test the transistors are not very strong.
You and the board decide to get out of the business before it’s too late. You tell the pacemaker company representatives about your conclusion, and they respond, “You can’t stop selling us the transistors. You are the sole remaining supplier for us. Everyone else has backed out for the same reasons you’re giving. If you don’t sell us the product, we’ll go out of business. Pretty soon, no one will be making heart pacemakers, and many people need them. Without the pacemaker, people don’t even have a chance.”
You take that information back to the board. People around the table have different opinions. One person says, “This is a bad deal, and it isn’t our problem. We don’t make enough on this sale to make the risk worthwhile.” Another person says, “We don’t know how other companies use the transistors we sell them; why should we be concerned about this one? What about that baby who died when the transistor in the incubator failed? We didn’t know how that company was using the transistor.” Another person says, “I think we’re missing the real issue here. Don’t we have an ethical obligation to sell the product to the pacemaker company? What will happen if we don’t sell to them?” Another person says, “Give me a break. Our only obligation is to our shareholders. And how did we get so stupid that we’re the last source? I’m telling you, we don’t need this.” Finally, the chair of the board says, “OK. Let’s make a decision.”
What do you do?

This case was written by Thomas Shanks, S.J., Executive Director of the Markkula Center for Applied Ethics.

Part I Assignment (25 points): Post a new thread to your GROUP discussion board forum entitled Applied Ethics Assignment, at least 300 words in length, that includes:

(100 150 words) First, explain the Kantian theory of ethics and its key principles (plural). No more than 20 words can be a direct quote from the assigned readings, lectures, or videos (no other sources permitted). The rest must be entirely in the students own words. Failure to properly cite any source (including direct quotes, paraphrases, or summaries), or use of a source other than those listed below, will be result in a 0 on this assignment, and be referred to the GMU Office of Academic Integrity as a violation of the GMU Honor Code.
(At least 150 words) Secondly, apply that theory to the transistor case, and decide whether the transistor companys board of directors should continue, or discontinue, selling transistors to the pacemaker company. Explain your answer in accordance with your assigned theory. This portion (applying the theory to the case) must be entirely in the students own words. Any use of outside sources, or any other violation of the GMU Honor code, will result in a 0 on this assignment, and be referred to the GMU Office of Academic Integrity as a violation of the GMU Honor Code.

Assignment Rules: Students may consult and cite ONLY their lecture notes, the textbook, and other assigned readings and videos listed in the syllabus, in completing this assignment. Students may not consult or cite any other resource (including classmates, other people, the internet, etc.).
            Example of textbook citation: (Miller and Cross, 515) or (Miller and Cross, 5-3b)
            Example of lecture citation: (Zylstra lecture, Ethics, slide 5)
            Citation of assigned scu.edu readings (Title of article. Retrieved from http://www.scu.edu…)
            Citation of assigned Kantian youtube video: (Philosophy Tube. 2016, June 10. Beginner’s Guide to Kant’s Moral Philosophy. Retrieved from: https://www.youtube.com/watch?v=mQ2fvTvtzBM)

PLEASE DO NOTE CITE ANYTHING NOT LISTED ABOVE