Evaluate an Existing Brand Extension of Sephora

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Chapter 12, figure 12-6 in your textbook gives seven, clear steps on how to introduce a new brand
extension. Using those steps, discuss how effectively your brand followed those steps. Discuss the
strategies currently in place by your brand (Sephora) for all seven steps. Refer to figure 12-7 for what a
successful brand extension looks like. (Attached figure 12-6)
Deliverables for this assignment:
An audible and visual video of yourself discussing this assignment in detail (I’ll be making the video, would
only like script to make video). Be creative and use effective communication skills. Post the references used
as a separate word doc.
Your video should be 2-4 minutes in length. Discuss and reference concepts taken from the assigned
textbook reading and relevant research. You must include a minimum of three credible, academic or
professional references. Review the grading rubric to see how you will be graded for this assignment.
Check out the Marketing guide in the CSU-Global Library (Links to an external site.). Here you can:
Locate a variety of information sources that deal with this topic.
Gather industry information specific to different aspects of marketing.
Locate writing and citing help

Sample Solution

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Communication theories about the relationship between mental health and social media

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Look at an area of interest and develop a research paper that extends beyond
the information provided in the textbook and course materials and focuses on how communication functions
in specific environments and formats. You might look at some of the communication theories about the
relationship between violence and mass media but focus on video gaming. Or you might look at the
development of romantic relationships in online social environments. You can consider expanding an
examination of verbal or non-verbal methods of communication, either working in conjunction with each
other or examining conflicts when signals are conflicting with either of them.
One important note is to recognize that communication is everywhere and is one of those things we are
engaging in all of the time in an interpersonal and intrapersonal manner. This allows for a wide variety of
topics and approaches, so use the textbook and course materials as a guide to jump start your thoughts
and work toward something of your interest.
Length: MINIMUM Seven pages, double-spaced, 12 font Times New Roman before source page. At least
six sources outside of the textbook/course materials, cited with attribution within the paper and on a
properly constructed source page. Since some of you may be in other areas of study, I don’t require APA
style – you are free to use the style most common in your own academic discipline.
Development hints: Most good research papers start out with a focused question or thesis about the subject
areas they want to explore. They organize their discussion around making a point, supporting that point with
information and/or evidence, and sometimes drawing some conclusions or using that point to build to the next one.

Sample Solution

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Principal Diagnosis

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Provisional Diagnosis (if appropriate)
Other Conditions That Might be a Focus of Clinical Attention
Identify the “Pressing Issue(s)” which need to be addressed in Marital and/or Family Therapy
Utilizing the Dattillo, F.M. & Jongsma, A. (2014). The family therapy treatment planner with DSM-5 updates
(Second edition). Hoboken, N J: John Wiley & Sons Inc. ISBN: 978111906307-0, Develop a Treatment
Plan, which gives Three Long-Term Goals and 3 Objectives per goals and One Intervention per each
Objective. which will address the “Pressing Issue(s)” facing the individual and/couple and/or family in each
case

Sample Solution

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The hamburger giant

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Imagine that the hamburger giant McDonald’s desires to reduce the cost of hamburger or potato supplies.
Explain pros and cons of each consideration: make or buy, subcontracting, and outsourcing.
Reason how each consideration would alter the overall structure of the organization.
State one recommendation based on the above pros and cons of each consideration, and discuss the
overall impact of your recommendation to the structure of the organization.

Sample Solution

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