The Session Long Project is not a term paper due at the end of the course. Rather, the SLP acts as a vehicle to give the topics of each module a personal, concrete expression. These modular Session Long Project assignments are due at the end of each module.

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The Session Long Project is not a term paper due at the end of the course. Rather, the SLP acts as a vehicle to give the topics of each module a personal, concrete expression. These modular Session Long Project assignments are due at the end of each module.

I want you to pick an organization to examine throughout the rest of the course. It may be one you work for or it may not. You will be examining this organization for the following modules’ SLP assignments and responsible for locating at least three references to use in each SLP paper to support your discussion points.

This first SLP deals with the structure of this organization and its inventory management. In 3–4 pages (not counting the cover sheet and reference sheet), describe the organization to include these key areas:

The name of the organization
Its primary business
Why you chose this business
Its inventory management procedures. This is the key aspect of the assignment. Be sure to elucidate this in some detail. Does this company use VMI? Could it use VMI? What does it use to ensure it has the right inventory at the right time and control the costs?
SLP Assignment Expectations
Research the organization with information you can find on the internet or other resources you find on your own. The paper should be 3–4 pages in length and have a cover sheet and a reference page. Clarity of presentation is important, as well as your ability to apply the topics to the logistics area of your selected firm. Use at least 3 different sources of information and annotate your sources of information appropriately on your references page and within the text as necessary. You will be assessed on how well you demonstrate your knowledge of the topic as it applies to your selected firm. Submit your assignment for grading by the end of this module.

Read the methodology of Interbrand.com for brand valuations. How might you improve their methods and the sorts of measures they use to assess brand equity? 

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Learning Objectives:

Understand what a brand is and its importance.
Explain the functions that brands serve.
Discuss brand associations.
Understand branding strategies.
Understand brand equity.
Chapter 8 – New Products and Innovation

Learning Objectives:

Understand the importance of new products.
Identify the process of new product development.
Understand the stages of the product life cycle.
Explain the diffusion of innovation and its implications.
Stress the relationship between new products and marketing strategy.
Examine trends in the global marketplace and their potential impact.
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Reflection and Discussion Forum Week 3
Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding.
Also, provide a graduate-level response to each of the following questions:

Read the methodology of Interbrand.com for brand valuations. How might you improve their methods and the sorts of measures they use to assess brand equity?
Consider the trends described in the chapter (e.g., aging, heightening environmental concern, or China). How will each affect the business you are in (or were in before coming to b-school)?
Make a list of 3 of your favorite brands. What would be a great brand-, or line-extension that you would like to see developed as a new product?
Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach a Word version of the paper for APA review]

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This activity/assignment will help students understand the concept of brands and its importance

Activity I: Identify a company that have changed its logos over time. Discuss the change and the reasons behind this change. How have these changes helped the company communicate to the customer?

This activity/assignment will help students understand the product life cycle concept better and also give them an insight into the importance of marketing decisions that are to be taken during the market decline phase.

Activity II: Find four different products that are in the four different phases of the product life cycle. Give your opinions on the product in the market decline phase: whether the company should divest, harvest, or rejuvenate the product and the reasons behind your choices.

The assignment is to answer the question provided above in essay form. This is to be in narrative form and should be as thorough as possible. Bullet points should not to be used. The paper should be at least 1.5 – 2 pages in length, Times New Roman 12-pt font, double-spaced, 1 inch margins and utilizing at least one outside scholarly or professional source related to marketing management. The textbook should also be utilized. Do not insert excess line spacing. APA formatting and citation should be used.

Evaluating Your Curriculum Using an Interdisciplinary Approach

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Stated the original problem or issue
Stated the reason why an interdisciplinary approach was used to study your curriculum
Explained why certain classes from different disciplines were chosen
Explained why each discipline was important to include in your curriculum, identified commonalities or conflicts, demonstrated how discipline knowledge was applied
Developed adequacy in each discipline
Examined each discipline in the context of the problem Demonstrated effects of conflicts
Explained if common ground was built
Described if elements of common ground were integrated into the potential job
Determined if the integration of your three classes was relevant to a real world job

Does the speech introduction gain the attention and interest of audience and preview the main points of the speech? If so, explain the method(s) used to engage the audience. If not, explain how the introduction could be improved.

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Address the following self review questions:
(Please number and address all 5 questions)

Does the speech introduction gain the attention and interest of audience and preview the main points of the speech? If so, explain the method(s) used to engage the audience. If not, explain how the introduction could be improved.

Does the conclusion reinforce the central idea and use a strong closing? If so, explain how. If not, describe how the conclusion could be improved.

Does the speech cite at least two credible sources that support the main points? If so, explain how the sources support the main points? If not, note those concerns here.

Is the speech well organized and informative? Does it follow a logical structure? Do you feel as if you provided your audience information they may not have been aware of prior to your speech? Explain.

Describe one thing you did well in this speech. Describe one thing you would change about your speech.