DIRECTIONS: RESPOND TO THE FOLLOWING POST AND ANY RESOURCES REFERRED NEEDS TO ALLOW ANYONE EASY ACCESS.

POST:
As the CIO has addressed in her concern, many of the stakeholders and the CFO has accepted implementing the new system into the organization over the old system and are expecting little or no risk and issues with the new system. However, a lot of attention should be towards key change management functions, such as “communication, process redesign, end user engagement, education and training, support and evaluation.” Organizations underestimates the amount of investment needed for change management. Lynn Nagle defined change management to be integral to capital budget, as investing significantly in the process will maximize adoption of the new digital health system and to assure the optimal use of resources. She also defined the adoption of an EHR system as the function of investment in the system and change management. (a = f(ie, ic), with ie = investment and ic = investment in change management) [1]
To handle the change management issues and to implement newer technologies successfully, a migration path should be constructed. The migration road-map ensures that the core processes and technology requirements are understood, determines the technology that are already in place and where the gaps are, and create a plan that compliments with the new technology to enable new workflow of the organization. Using the old system’s architecture as a baseline and understanding the expected technology requirements in the new system, the implementation team will be able to identify missing components, prioritize the requirements, and build the roadmap into yearly phases. [2] The new workflow and technologies will influence the change management functions, as mentioned above, and the ability of the organization and its stakeholders to learn from its own challenges, as well as the challenges from other organizations. With the help of a migration path, a more clear workflow will be designed and the communication of the new processes to be understood will lower the risks and issues of implementing a successful new system.
References:
[1] Nagle, L. M., & Catford, P. (2008). Toward a Model of Successful Electronic Health Record Adoption. Retrieved March 7, 2020, from https://moodle2.brandeis.edu/pluginfile.php/1402392/mod_resource/content/2/PhilipsHealthcare_EH_vol7_no1_Nagle.pdf
[2] Turisco, F., & Blackburn, C. (2014, February). Building a Technology Roadmap that Supports YOUR Organization’s Value-Based Care Model. Retrieved March 7, 2020, from https://moodle2.brandeis.edu/pluginfile.php/1393895/mod_resource/content/2/Aspen Advisors – Technology Roadmap.pdf

Marketing Plan: Part II

Throughout this course, you will compile a comprehensive marketing plan using one of the product/service scenarios listed in the Unit IIassignment. (Note: You will use the same scenario throughout the course.) This scenario will be the basis of your start-up company and will be the catalyst for the subsequent marketing plan that you will compile. Thecompany that you choose to submit a marketing plan for is a fictionalstart-up company (not an existing company).

This units submission should consist of the items listed below.
Provide a segmentation and target market analysis.
In this section of the marketing plan, you should identifythe four criteria useful in segmenting themarket, and apply them to your company. Explain howidentifying the target market is more clearlydefined once a marketer has conducted segmentation onthe population. Explain several target markets foryour company using detailed explanations.
Include a competitive and industry analysis.
This section of the marketing plan should identify threeor four competitors of your company. These can bedirect or indirect competitors. (Note: Not allcompanies have competitors.) Differentiate eachcompetitor based upon multiple criteria. Additionally,conduct an industry analysis by looking at thehealth of the industry in which your company resides.Identify whether the industry has grown or shrunk in thelast 510 years. Explain why understanding thecompetitors and the health of the industry are importantelements of the marketing plan.
Provide a SWOT (strengths, weaknesses, opportunities, andthreats) analysis.
In this section, you will compile a SWOT analysis of yourcompany. The internal strengths and weaknesses aswell as the external opportunities and threatsneed to be identified and explained (include atleast 23 elements under each area of the SWOT).The value proposition will be demonstrated through astrong showing in the strengths section of the SWOTanalysis. Reference the SWOT analysisexplanation in the Unit I Lesson for additional insight onhow to compile this analysis.

Ensure you provide an introduction for this assignment that is engaging and provides a clear background to the purpose of the assignment. The format of thesubmission should be in essay format using subheadings. Use APA format. Additionally, you need to include a minimum of five sources, three of which must be peer-reviewed, academic sources that are no more than 5 years old. The submission should be a minimum of three pages in length (not countingthe title and reference pages).